IDeA Foundation Initiatives for Development of Armenia is a charitable foundation fostering the transition of Armenians from survival to a prosperity aimed mindset. The Foundation's 5 focus areas are Infrastructure development, Country brand development, Cultural heritage, Tourism, and Education.
IDeA is famous for its UWC Dilijan International School project, 100 Lives project, and Tatev Revival Project. Tatever Ropeway is a component of Tatev Revival Project, that also includes Tatev Monastery restoration and overall Tatev (including 8 villages in Vorotan river gorge area) destination development as a part of the Foundation's mission to stimulate growth in the tourism industry in Armenia. IDeA's current projects also include Dilijan Development, Artsakh project and Surb Gevorg church project in Tbilisi.