Introduction
Seize the opportunity to discover a new country and its culture while enjoying an international environment in a delightful, dynamic, and surprising city. Come and boost your career path by strengthening your skills and knowledge about the future of management.
Four reasons to choose our short program
Managerial innovation
Enjoy practical and hands-on courses to master the latest innovative management practices.
Social & Cultural interactions
Get full advantage of social, cultural, or business excursions. During the field trips, you will explore the reality of business practices.
Charming city
Discover a charming city. You will be guided by friendly staff and students throughout your stay.
Research experts
Benefit from the most recent insights with research experts and leading practitioners with strong academic references.
Entrepreneurs faced huge challenges in the pandemic and post-pandemic periods. They didn’t stay passive and imagined solutions. Some innovative managers had ideas and projects that were perceived as fanciful but became concrete in this transition period.
Attend the international short Program dedicated to “The Future of Management” and learn how entrepreneurs have developed innovative solutions in terms of marketing, logistics, finance, and organization to overcome the challenges and meet success.
During 35 hours of lectures, group work, and field trips, you will put theories & practice into perspective. Come, learn, and practice from the latest initiatives and innovations to anticipate evolutions of the managers of tomorrow. Each day includes two lessons followed by practical work and/or teamwork and assignments. Social activities: French culture workshop, Visit Le Mont Saint Michel, Welcome & Farewell event included for all.
Company visits
Get the chance to meet professionals and get a glimpse of their know-how from the marketing, innovation, and strategic perspectives of business development.
Credits: 4 ECTS
Language: fully taught in English
Program: 6 different classes including lectures, group work, and/or excursions.
Social activities: French culture workshop, Welcome & Farewell event included for all.
Program Director
Dr. Karine Picot-Coupey
Dr. Karine Picot-Coupey is an Associate Professor – accredited to supervise research in Marketing and Retailing at the Graduate School of Management (IGR-IAE Rennes) of the University of Rennes 1. She is a researcher at the Center for Research in Economics and Management (Univ Rennes, CNRS, CREM UMR 6211, F-35000 Rennes, France). Her research is focused on the future of retailing, with three areas of expertise: retail internationalization, new retail format adoption (pop-up stores, mobile applications, live shopping), and the store of the future in an omnichannel retailing context and the future of shopping value.
Course & accommodation fee: choose your plan
Fee plan A
2-week program: 1990€ fee includes the full course, social program, and accommodation in a University Residence.
Fee plan B
On-site – 2-week program: 1490€ fee includes full course and social program (accommodation is not included).
20% discount applies to early bird applications submitted before April, 30.
For further information, please click the "LINK TO ORIGINAL" button below.