PROGRAM
Each module contains a mix of lectures from both academics and professionals in the field.
This program will give you the opportunity to learn the new media that are transforming the business landscape. You will walk away having used digital media tools, gained an understanding of their respective strengths, and the synergistic effect from an integrated marketing communication that leverages the wide array of available tools, including: social networks, microblogs, and more. You will also discover what Brand is–and isn’t –and how to explore the evolving world of Brand Management. You will gain an appreciation for the job of a Brand Manager who delivers a brand to you and your fellow consumers of today. You will leave having played the role of a brand manager in several ways and you will be able to audit and observe a real brand being managed in action. it will change the way you view your own experience with brands.
LEARNING OBJECTIVES
Students will learn basic knowledge in digital marketing through social media, but also through brand management. All of the key areas associated with the digital marketing, including marketing communication and strategy, positioning, the current strategies behind managing a brand in today’s digital and social world.
COURSES CONTENT
2 intensive courses taught in English, 40 contact hours
Input from companies
6 ECTS
GRADES AND CREDITS
Students’ work is graded out of 20 points, the lowest passing grade is 10/20. Grades may be awarded for final examinations, individual and/or group papers and reports, and class participation. Most grades are a mix of several of these types of assessment.
ADMISSION REQUIREMENTS
The Digital Marketing Summer Program is open to students coming from all disciplines with a strong interest in entrepreneurship and innovation and a good command of English.
What you need to apply:
- Copy of your passport
- Transcripts in English/Spanish/French of your degrees from higher education level
- Copy of your international insurance (for more information, please visit the Practical Information page)
- A good command of English; English Proficiency test for non-native speakers: TOEFL 85, IELTS 5.5, TOEIC 800, BULATS 65 and Cambridge B2 First, Duolingo 105 or English letter attesting to the level of the student Native English speakers.
- Native English speakers or candidates who have had two years of courses taught in English are exempt.
- Recent CV/Resume
TUITION FEES
- Topic-based Courses: €1,400*
- Housing Package**: €900
- Administration Fee: €250
- Total: €2,550
For more information click "LINK TO ORIGINAL" below.