This course focuses on the value of knowledge, innovation and entrepreneurship in European business and will familiarise students with the interplay between science and technology and the commercialisation of knowledge and design. Building business models from an in-depth understanding of the gap between innovation and business in Europe. You will explore innovation challenges faced by European companies, gain insights into how governments and business cultures in the European Union influence innovation, and discover the traits of innovative ventures and people.
This course is an interesting challenge for students in Business Studies, and is also open to Bachelor and Master students from other fields. The main requirement is that students have either some background or an interest in innovation, trends and issues in the EU. A good command of English is necessary.
Aim of the course
- Develop an entrepreneurial spirit, necessary to become an entrepreneurial researcher or manager or consultant;
- Be pro-active, recognising and selecting opportunities;
- Analyse and explain business models based on management, marketing and financial concepts;
- Understand the basics of culture for society and environment and its impact on European economy.
102 hr(s) lectures/field excursions + assignments (incl. self-study).
Course + course materials