In this course, we examine what factors create a winning brand, analyse the strategies behind it, and observe how the resulting behavior of consumers makes an impact on the bottom line of the organization. This three-week summer programme will provide students with the skills to define the brand essence of an organisation and bring it to life through design, copy and behaviour.
Course leader
Guido van Garderen (MSc at the University of Amsterdam; MPA at Harvard Unviersity) is currently pursuing a PhD in marketing.
Course aim
By the end of this course, you will understand how all of the aspects of the brand need to work as one, in order to create a unique and relevant experience.
Credits info: 6 EC
Upon successful completion of the programme, students who wish to earn credits will receive an official transcript stating the courses taken, credits earned and grades obtained.
Fee info
EUR 1650: The tuition fee includes all course materials, excursions and site visits, lunch on class days and a public transportation card.
EUR 600: Approximate housing fee for the duration of the course. Arranging housing through our office is optional.
Scholarships
Several scholarship opportunities are available. Please check the course website for more information and scholarship deadlines.
For further information, please click the "LINK TO ORIGINAL" button below.