Master Arts and Cultural Management
The Arts and Cultural Management Masters to be run by the Professional School and the Goethe-Institut from 2018 is an innovative new English-language, professional, distance-learning cultural management programme that will train cultural professionals from all over the world to deal with transformation processes in the culture sector. Comprehensive international cultural management with a key focus on the interdisciplinary and transdisciplinary combination of cultural and business studies is at the centre of the programme. You will look at the risks posed and opportunities offered by current developments such as demographic change, digitisation and globalisation in relation to cultural institutions, and develop long-term strategies to make your organisation fit for the future.
Over the course of your cultural management degree, you will study the operation of cultural institutions, and various players and stakeholders on the culture market. The programme covers different factors and environments affecting applied cultural management in an international context. You will explore issues such as
- Social, political and cultural transformation processes
- Management and finance
- Culture marketing; communication and branding
- Organisational development
- Audience development
- International partnerships
- Market and business analysis
- Reception of culture and cultural theory
- Law in cultural organisations
- Sustainability and social responsibility
- Culture policy
A WEALTH OF CHOICE: THE PROGRAMME TO MEET YOUR NEEDS
The program offers various versions of the Arts and Cultural Management Masters to meet your specific professional development needs. You can take a 4-semester course worth a total of 90 credit points or a 3-semester course worth a total of 60 credit points, and choose from a range of mandatory electives. The curriculum includes a total of three certificates, and you can also study for these individually.
DISTANCE-LEARNING CULTURAL MANAGEMENT PROGRAMME WITH A FOCUS ON INTERNATIONAL PRACTICE
A key aspect of the Cultural Management Masters is honing your practical skills. That is why case studies and projects in which you develop solutions to real scenarios in global practice are an integral part of the programme. This practical aspect also gives you the opportunity to raise and explore problems from your everyday work. Students are therefore not just learners: you are an expert in your own institutional and cultural environment and share your knowledge of practice with others on the course.
Discussions, group work and interdisciplinary projects further promote the exchange of knowledge, and teaching staff with experience in international roles and experienced culture managers from the Goethe-Institut will provide valuable practical insights.
NEW CAREER PROSPECTS WITH ADDITIONAL EXPERTISE AT THE INTERFACE OF CULTURE AND MANAGEMENT
The interdisciplinary Cultural Management Masters is an opportunity to add an understanding of management and a detailed knowledge of market processes and strategic management to your cultural studies qualifications.
A Master of Arts in Arts and Cultural Management
- qualifies you for key management roles in the broad culture sector
- enables you to secure and develop smaller and non-subsidised cultural institutions in particular with creative, sustainable solutions that reflect institutions’ artistic direction and goals and national particularities
- enables you to identify, control and develop business processes in cultural organisations and adapt them to market processes and audiences
- gives you an in-depth understanding of the specific dynamics of the culture market and the internal structures of a range of cultural organisations
- teaches you the effective and targeted application of scientific methods, for example market and resources analyses
- develops your practical skills, in particular in the establishment and development of cultural organisations
A WEALTH OF CULTURAL MANAGEMENT EXPERTISE FOR YOUR PROFESSIONAL DEVELOPMENT
The Arts and Cultural Management course is run by the Leuphana Professional School in close collaboration with the Goethe-Institut. The Goethe-Institut is Germany’s global cultural institute and has extensive expertise in the field of cultural management. It has a role both in programme development and in teaching on the Master of Arts in Arts and Cultural Management. This ensures the programme’s strong link to practice, in particular as regards the many different contexts in which cultural management operates globally.
AT WHOM IS THE ONLINE DISTANCE-LEARNING MASTERS IN ARTS AND CULTURAL MANAGEMENT AIMED?
The Cultural Management Masters is aimed at candidates with practical experience from the culture sector, for example as part of organisations or as independent artistic and cultural players; at candidates who want to develop their expertise in cultural management, learn how to deal sustainably with current opportunities and challenges in cultural management, and actively drive forward their careers by building up their academic profile. Applicants should already hold a relevant undergraduate degree and provide proof of proficiency in English.
STUDY FOR A MASTER OF ARTS IN CULTURAL MANAGEMENT WHILE WORKING
The distance-learning Arts and Cultural Management (M.A.) course includes a total of two block seminars in Lüneburg but otherwise runs online. This means that you will prepare and review content by working through course material and using online learning tools such as Webinars. Live online sessions will be scheduled in line with students’ time zones so that are all able to take part. This will allow you effectively to combine university with professional life in your home country.
An e-tutor and the programme coordinator will be available to help during the online blocks.
The Masters is aimed at candidates with
- an undergraduate degree (Bachelor or at least equivalent) that qualifies them for work in the field from an accredited university in Germany or abroad
- generally one year’s relevant work experience
- advanced English skills
The following tests are accepted as proof of English proficiency:
- At least 80 points in an Internet-based TOEFL test
- At least 213 points in a computer TOEFL test or at least 550 points in a paper TOEFL test (both these tests have now been discontinued, but earlier tests are accepted)
- At least 6.0 points in an IELTS (Academic Version)
- At least level B2 in CAE/CPE
- At least 750 points in TOEIC (Listening and Reading) tests up to 2014 or 785 points since 2015
- Test from the Leuphana University of Lüneburg Language Centre with equivalent results
- Online application
- CV (table format)
- Certified copy of degree certificate
- Copy of university entrance qualification certificate
- Proof of English skills
- Proof of at least one year’s professional experience (voluntary and part-time work accepted)
- Personal statement
The program committee will confirm in writing the receipt of your application, and will contact you as soon as possible if they require any other documents. They will examine your application and generally notify you four weeks before the start of the course whether or not you have been accepted.
For more information click "LINK TO ORIGINAL" below.