The course aims to explore business innovation in the context of digital economies, discussing how changes in Information and Communication Technology are affecting the way organisations do businesses, e.g. the way new business models, products and services emerge.
From this broad perspective, the course focuses particularly on exploring the role of social media in organisations, understanding their relevance for communication, collaboration, innovation and marketing within and across the boundaries of companies.
The course explores the current state of art of digital infrastructures, platforms and technologies and the future development forecast for this subject domain.
Course leader
Magda Hercheui
Fee info
EUR 691: EU/EEA citizens
EUR 1459: NON-EU/EEA citizens
Scholarships
No scholarships available
For further information, please click the "LINK TO ORIGINAL" button below.