Summer School - Digital Brand Engagement with Data Story Telling, 2022, Amsterdam University of Applied Sciences, Netherlands

Publish Date: Apr 11, 2022

Deadline: Jun 01, 2022

Event Dates: from Jul 04, 2022 12:00 to Jul 15, 2022 12:00

The Digital Brand Engagement summer course offers you the opportunity to bring yourself up to speed with current and relevant academic developments in the field of consumer branding and digital engagement. Through interaction with different subject matter experts, case studies and social media listening tools, you will be approaching the topic of engagement from different angles.

This course is offered in a Regular (4 ECTS) and an Extended (6 ECTS) version.

Course leader
Dr. Alexandra Benitez, Dr. Joseph Brady & HoD Drs. Richard Reese

Target group
You are a student in a bachelor's (year 2 and above) or master's degree programme, or are a professional already working. You have basic knowledge of marketing. You are prepared to join an internationally diverse class. You have a good command of the English language at upper intermediate level – B2 in the Common European Framework of Reference.

Course aim
After this course, you can:
- Understand the brand fundamentals and the Integrated Marketing plan implications in the digital environment.
- Explain various theoretical and research frameworks of brand management and online brand engagement.
- Apply various ways of measuring brand engagement along the customer journey.
- Identify typologies of brand engagement on different social media platforms.
- Develop an online value proposition to engage customers that are aligned with the overall branding strategies.

Credits info: 4 EC

Extended version also avaiable (6 ECTS)

Fee info
EUR 995: Tuition fee regular 4ECTS version
EUR 1390: Tuition fee extended 6ECTS version

For further information, please click the "LINK TO ORIGINAL" button below.

Further Official Information

Link to Original

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