This course will provide a link between the creative process of fashion design and an understanding of the fashion industry today. You will begin the course with an introduction to fashion design in the UK, looking at British designers of global significance, such as Paul Smith, Vivienne Westwood and Alexander McQueen.
You will work on your own fashion collection (garments, accessories or products), responding to your brand research.
The course will involve a project where you will research, design and create a new brand identity for a collection of your own fashion garments, accessories or products. You will learn how British fashion brands have created a distinct voice in both the UK and international markets.
You will then undertake fashion market research, looking at the different tools available to designers when identifying trends. You will also learn to understand the customer, how to create a consumer profile and how to position your brand in the market.
As the course progresses you will then begin to work on your fashion collection (garments, accessories or products), responding to your brand research. You will experiment with shape and draping on the stand (if appropriate), using calico or other materials to create innovative new silhouettes. You will also explore drawing and illustration techniques to create unique visuals of your collection.
On the final day you will present your designs alongside a short report about your sources of inspiration. The presentation will include a collection of fashion concepts and illustrations, outcomes of draping in 3D, plus market intelligence and a unique brand identity.
The course will include:
- lectures on contemporary design, brand identity and consumer research
- group seminars to discuss themes within fashion and branding
- practical design, research, draping and illustration sessions in the studio
- visits off-campus to galleries, museums and places of interest that are relevant to fashion students
- fashion branding and promotion excursions to the high street, which will help you to identify key themes to support your project.
After studying on this course, you should be able to:
- Identify the principles of marketing and branding theory
- Identify and discuss the diverse global trends that influence consumer and brand positioning
- Demonstrate your ability to communicate well with others within the context of your work
- Illustrate your use of a range of established research skills to gather information and evidence.
Credits info: 10 EC
10 UK credits / 5 ECTS
GBP 1100: Early-bird discount available for students who pay the tuition fee by 31st March - £990!
Tuition fee includes course materials, our exciting social and cultural programme, support from our friendly team of student buddies, use of our GSS Hub with free drinks, and a trip to the beautiful city of Oxford.
GBP 350: Choose from on-campus or off-campus accommodation. Both offer single en-suite rooms on a self-catering basis with shared kitchen and living spaces, kitchen and bedding packs and 24 hour security/reception cover.
For further information, please click the "LINK TO ORIGINAL" button below.