Entrepreneurial Marketing: How Small Firms Can Win
Small and medium sized firms (SMEs) face different challenges than their large counterparts. For example, their marketing expertise and budgets are different. This calls for a different way to market their products and services. The main theme during this course will be how Small and medium sized firms can create competitive advantage with the limited marketing resources they possess.
If you ask an entrepreneur what skills or knowledge have to be developed in their company, most entrepreneurs will answer "marketing". Most marketing courses however focus on larger firms even though the marketing strategies do not seem applicable to smaller entrepreneurial forms with smaller budgets...
The main theme during this course will be how firms (in particular SMEs) can create competitive advantage with the limited marketing resources they possess.
Some knowledge on (traditional) marketing is nice to have but not necessary for this course. Guest lectures are offered for free, so is the hard work... we look forward to meeting you this summer.
Course director
Drs. Peter O. van der Meer
Target audience
Students in the final phase of their bachelor/ undergraduate studies.
Course Aim
The course aims to create awareness that the marketing done within SMEs is different compared to the marketing done in large firms. At the end of the course, the students will have experienced these differences and have some tools to market small and medium-sized ventures.
Study load
Four hours per day (at least). The course starts at 10 AM and there will be a break at 12 AM. After class students are expected to prepare the assignments for the next day and work on a group project.
Costs
Course fee
€ 495.00
Housing fee
€ 200.00
Housing through Utrecht Summer School
Scholarships
Utrecht Summer School does not offer scholarships for this course.
More information
Peter O. van der Meer
p.o.vandermeer@uu.nl
31 (0)30 253 7416
For more information click "LINK TO ORIGINAL" below.
This opportunity has expired. It was originally published here:
https://www.utrechtsummerschool.nl/courses/business/entrepreneurial_marketing__how_small_firms_can_win