SRH University of Popular Arts B.A. Management in Digital Media 2018, Germany

SRH University of Popular Arts


November 15, 2017


Opportunity Cover Image - SRH University of Popular Arts B.A. Management in Digital Media 2018, Germany

B.A. Management in Digital Media (Media Management)

Social media have redefined the public sphere and communication therein. Private news are posted on Facebook, journalists twitter and thanks to viral You-Tube-marketing clever businesses – but also vicious shit-storms – reach millions of people. Digital media have their own special dynamics, and incredible potential.

Overview   Bachelor of Arts

Credit Points   210

Duration of Study  7 semesters

Admission Requirements Admission criteria: qualification assessment via study-course-specific (home-) work and interview

Languages   German

Semester abroad/internship  during the 5th semester

Application deadlines   

Winter-term: 15 May for early-bird registrations; 15 July regular
Summer-term: 15 November for early-bird registrations; 15 January regular

Application as alternate for vacated places is possible up until the beginning of the respective semester.

Tuition  EUR 535. - per month for early-birds, EUR 560. - for regular applications

Content, Objective and Course Structure 

Management in Digital Media: to understand cyber-culture and to design the face of the digital future

The BA course Management in Digital Media at hdpk in Berlin will enable you to work within one of the fastest-growing media sectors.

The modular structure of the study course Management in Digital Media includes seven semesters, during which you will be expected to achieve a total of 210 credit points, and to attain the academic degree of Bachelor of Arts Media Management (B.A. Media Management). During the first two semesters, your accredited courses will focus on the basics of project organisation, cross-media and media informatics. Subsequent courses will deepen your understanding of interface design and content management systems. These theoretical courses will be complemented by practice-orientated projects, and will prepare you for a career in your chosen field.

The course schedule gives an overview of individual units of instruction, which module they are part of and when they are timetabled. During their 5th term, students complete an internship or a semester abroad. A primary aspect of studying at the hdpk is to participate in the network of the six major bachelor programs Music Production, Popular Music Audio Design, Media Management, Media Design and Creative Industries Management: cross-disciplinary courses are intended to bring together students from different programmes, providing them with a head start into their careers, for which they will need to cooperate with clients and partners. These cross-disciplinary projects also serve to establish contacts among future professionals, and later on often serve as a first interdisciplinary professional – and personal – network.

Career Perspectives

Management in Digital Media: digital attention matters – and will matter even more in the future!

This future-orientated BA course will enable you to shape innovative management in all segments of the digitalised media-scape, in Berlin and all over the world.

Digital media managers know how these media work and are familiar with their dynamics. They know how to address and find their audience on the web. They know how to identify target groups for organisations, companies and agencies; they plan and conduct campaigns and evaluate their results. In addition to understanding the various media formats, this new and challenging professional field demands well-founded knowledge of journalism, media psychology, marketing and financing. A short look at relevant job exchanges shows that well-trained managers for digital and social media can choose from a great variety of job offers.

A BA in Management in Digital Media offers a wide range of excellent career opportunities. You may decide to work for:

  • publishers
  • radio and TV stations
  • online and mobile providers
  • production companies
  • market research institutes
  • media planning agencies
  • PR and communication agencies
  • event organisers
  • fair and tourism industry
  • communication departments in mid-size and larger companies


“Show what you’ve got!” – How to apply for the Bachelor programme Management in Digital Media at the hdpk:

The admission procedure for the course Management in Digital Media includes your application in writing and an entrance examination in Berlin.


Applicants to the SRH Hochschule der populären Künste (hdpk) must have either general entrance qualification for university or for advanced technical college.

The following documents will need to be submitted:

  • completed and signed Application form
  • letter of motivation (integrated into the application form) stating: Why are you interested in studying at the hdpk? What are your expectations? What are your professional perspectives?
  • personal data sheet, together with passport photo, place, date, signature
  • school leaving certificate: notarised copy, may be handed in later
  • in case you have previously studied at another university, please provide de-registration certificate (may also be handed in later)

Students applying from abroad are requested to provide proof of adequate German language skills, both verbal and in writing (level B2 minimum).


Following your successful pre-selection screening you will be invited to the hdpk for a practical examination. This will allow us to assess your study-programme-specific knowledge, your creativity and your motivation. The entrance examination consists of a 30-minute interview conducted by two teachers/lecturers, focussing on your talents, your interests and your motivation to study Management in Digital Media at the hdpk. Applicants will be asked to answer course-specific questions focussing on text comprehension and logical-analytical thinking.

For more information please click "Further Official Information" below.

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Publish Date
August 08, 2017