International Fundraising: Through Global Finance to Hidden business opportunities
About the course
As a manager or a business owner, you always seek for growth opportunities for your business. But can you think about any project that bring potential growth points to life if you know there will be no money for its implementation? In most cases, the proposed venture will not be financed with your money. In emerging markets in general and CIS countries in particular the availability of external financing for business is very low.
But outside capital (equity as well as debt) can be attracted abroad from international investment funds, business angels and international banks. You will gain general understanding of international fundraising and learn how to calculate main project ratios particularly for international investors during the first two seminars.
The experience of many companies shows that considering the possibility of raising funds from sources abroad helps to discover new business opportunities and improve existing business processes. Managers start to look at their companies from the position of value creation – the main factor for international investors – and as a result get more loyal customers, motivated employees, reliable suppliers and satisfied shareholders. You will learn how to rethink project and business processes for making your company more attractive for investors and thus more efficient during the third seminar.
During the fourth and fifth seminars, you will learn how to create investment proposition, which documents are required, where you can search for investors and how to distribute your proposal to the pool of international investors selected on specific criteria.
Together we will construct financial model for real-company case (it will be as interesting as LEGO construction), debate a lot, share experience and come up with ideas on international investment possibilities for each other’s businesses. In teams, you will create investment teasers that define whether your project can be considered further by investment fund or not. The training is designed to take 10 hours; it includes PPT presentation staffed with theory transforming into practise on case example, formulas, necessary links, MS Excel templates, investment proposal documents and a bonus – international investors’ base with contacts.
- To understand the concept of international fundraising and how companies come to the decision to attract international financing for implementing different business decisions.
- To understand how company can assess the attractiveness of its project for international investment funds for external equity and debt financing.
- To gain skills for rethinking the initial project for making it more attractive for international investors and thus found new business opportunities and increase company’s market value.
- To attain knowledge and develop skills necessary to create investment proposition and write essential documents.
- To learn how to communicate with international investors and distribute to them investment proposition in way that maximize the possibility of further considering your project.
- To learn about risks and problems related to international fundraising before and after concluding the deal and alternatives for it.
Who this course is for (Target Audience)
The course is targeted at decision makers that initiate projects in their companies (owners, managers, others). More specifically
- The course benefits those working in the private sector by providing them with knowledge and skills that they can directly apply for attracting international investments and boosting company’s growth.
- The course benefits those working in the public and non-profit sectors by teaching them more about possibilities of finding international investors in their projects. As there are a lot of projects like that in Armenia it is crucial to improve the attractiveness of these projects to international investors and develop partnerships with them.
- The course benefits those who are aimed on increasing their company’s market value. As any business decision requires capital for its implementation, deep analysis should be conducted for assessing attractiveness of investment proposal that also can lead to finding out hidden business opportunities that will create more value for the company.
What You Will Gain (Learning Objectives)
Besides the benefits outlined above that are specific to your background, you will gain the following:
- A clear understanding of the possibilities of international fundraising for companies in CIS markets and in Armenia.
- Knowledge of project criteria required for investment analysis by international funds.
- An understanding of how projects selected and financed, what is entrance and exit for international investor.
- Knowledge of the skills and MS Excel tools that help to translate company’s and projects’ strategies into financial results.
- An understanding of difference and importance of revenue, profit and cash flow for different types of international investors.
- An understanding of the competitive advantages and strong points of Armenian companies in the eyes of international investors and how to communicate them.
- Acquaintance with international funds and assessment of abilities for fundraising.
- An overview of several real-life examples of successful international fundraising.
- What is international fundraising?
- What are the types of international investors? What projects do they invest in?
- How did companies in CIS countries attract international financing? What are the prospects of international fundraising for companies in Armenia today?
- How to analyse project for international fundraising considering currency and country risks? How do international investors analyse and select projects?
- How to rethink project to make it more attractive for international investors and how it can open new business opportunities and increase company’s market value?
- International equity and debt financing: how to assess possibilities for both?
- The main three documents of investment proposal: what are they? What should they look like?
- What are the criteria for gathering the international investors’ pool for different companies in Armenia?
- How to distribute your investment proposition to international investors? What you should never say to them?
- What are the next steps in case your investment proposition has teased an investor?
- Is international fundraising always a good decision? How your company would be affected by it? Are there any alternatives?
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After you register online, your application will be reviewed and you will receive an email acknowledging your application.
Closer to the course start date, you will receive another email confirming your enrollment, requesting that you make payment before the course start date. The fee can be paid online via credit card or through the EasyPay terminal (located at the entrance to AUA). Alternatively, you may pay the fee via bank transfer to American University of Armenia Fund, account 001-006402-001, HSBC Bank Armenia, indicating your full name (as in the registration) and the course you are paying for.
The completed application together with the record of payment completes your enrollment.