The strong and sustained rise of tourism industry in Armenia for the past few years is one of the most remarkable developments we see in the Armenian economy of our time. The number of international arrivals as well as the number of hotels in Yerevan and the regions of Armenia is steadily increasing.
This growth rate for tourism far outstrips the world economy as a whole, and tourism now represents a quarter of all exports of services (on average).
For most tourism and hospitality courses, tourism marketing is a required module or core subject, yet despite this obvious interest there are few recent texts that deal with tourism and hospitality marketing on a global scale. Marketing is a subject of vital concern in tourism because it is the principal management influence that can be brought to bear on the size and behavior of this major global market. The main sectors of the tourism industry – travel organizers, destination organizations, transportation and various product suppliers – combine to manage visitors’ demands through a range of marketing influences.
Tourism marketing also has an important and increasing international dimension. In our globalizing world, people, places and countries are increasingly interdependent. Countries once considered inaccessible to tourists because of geographical, cultural and political barriers are now not only becoming accessible – their very remoteness makes them an attractive choice for travel today. This globalization of tourism has cultural, political and economic dimensions, and these are important considerations for tourism marketers.
All of these issues intertwined with current marketing and branding developments in the world will be explored during this course, giving you solid real life examples on the way.
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Closer to the course start date, you will receive another email confirming your enrollment, requesting that you make payment before the course start date. The fee can be paid online via credit card or through the EasyPay terminal (located at the entrance to AUA). Alternatively, you may pay the fee via bank transfer to American University of Armenia Fund, account 001-006402-001, HSBC Bank Armenia, indicating your full name (as in the registration) and the course you are paying for.
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