BetConstruct is looking for an SEO Manager
This role will spearhead BetConstruct’s ongoing traffic generation activities from Search Engines. The role should seek to achieve organic ranking success as well as managing paid ad placement on the chosen search engines.
This role must organize campaigns as well ensure that any custom landing pages are present to maximize conversion resulting from any paid activities.
SEO/SEM manager must remain focused on the development of search engine traffic which is likely to convert and be able to generate leads.
-Perform keyword research to optimize existing content and uncover new opportunities
-Continually perform SEO architectural analysis and make recommendations to be added to the development backlog
-Organize quality content initiatives to improve the overall relevance of the betconstruct.com domain to the targeted keywords
-Engage in activities to encourage high quality inbound linking where appropriate
-Keep pace with SEO, search engine and internet marketing industry trends and developments
-Enable ad words so that BetConstruct can bid on appropriate keywords across all chosen countries
-Monitor and evaluate search results and search performance across the major search channels
-Set up and monitor the performance of ad groups and other management mechanisms for paid search
-Continually modify search campaigns based upon campaign results
-Ensure that paid landing pages are performing satisfactorily and engage in A/B tests where appropriate to enhance performance
-Report performance of Search related activities and report against KPIs
-Bachelors Degree - Marketing preferred
-3 years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization either in-house or in an agency environment
-Demonstrable success in running other online search campaigns
-Experience working with CMS and building/administering content in CMS environments
-Strong theoretical knowledge about SEO and SEM
-Good oral and written communicator
-Strong English both written and spoken
-Desired: Knowledge of HTML/CSS and website administration
APPLICATION PROCEDURE: Please visit job fair in Yerevan (4 December 2015, Armenia Marriott Hotel, Tigran the Great Hall ) for more information about this job