JOB - Digital Marketing Manager, BetConstruct, Yerevan

Job Responsibilities

• Perform keyword research to optimize existing content and uncover new opportunities
• Continually perform SEO architectural analysis and make recommendations to be added to the development backlog
• Organize quality content initiatives to improve the overall relevance of the betconstruct.com domain to the targeted keywords
• Engage in appropriate activities to encourage high quality inbound linking
• Keep pace with SEO, search engine and internet marketing industry trends and developments
• Enable adwords so that BetConstruct can bid on appropriate keywords across all chosen countries
• Manage the social media marketing strategy for BetConstruct; focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare
• Execute all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc)
• Create social media campaigns and calls-to-action that drive target potential clients to our website and generate leads
• Monitor and evaluate search results and performance across the major search channels
• Set up and monitor the performance of ad groups and other management mechanisms for paid search
• Modify search campaigns based upon campaign results
• Ensure that paid landing pages are performed satisfactorily and engage in A/B tests
• Report performance of Search related activities and report against KPIs