Lean Startup & Strategy Design
The course is suitable for addressing entrepreneurial challenges at startups and for intrapreneurial challenges in mature firms. It is divided into two components a) apply lean startup methods to a new value proposition and, b) explore strategy design for managing disruptive change in mature businesses. Both components are hands-on experiential learning programs including relevant theory and knowledge.
Key Concepts: Business model generation, Lean Startup, Value proposition design, Agility, Disruptive innovation, Managing disruptive change, Strategy design.
In Disciplined Startup Founder you will get outside the building to talk to real customers when seeking to validate customer problem and value proposition hypotheses. Each afternoon you will meet with the class and mentor to report on validated learning from talking to customers the day before. In iterative steps we will work towards a problem-solution fit.
Robert de Bruijn, MBA
Housing through Utrecht Summer School
For this course you are required to upload the following documents when applying:
- Motivation Letter
For more information click "LINK TO ORIGINAL" below.