BraunPrize - International Competiton for Product Design Concepts 2018, Germany


April 20, 2018


Opportunity Cover Image - BraunPrize - International Competiton for Product Design Concepts 2018, Germany

BraunPrize - International Competiton for Product Design Concepts 2018, Germany

The BraunPrize competition invites design schools, Students and Young Talents to enter innovative product ideas and concepts that really matter. Participants can use the online registration and upload function to submit their projects during the submission period.

Judging process

Jury session – May 2018

In the jury session, the entries are evaluated by the panel of judges with great care and thoroughness; many discussions will follow to select the best entries. 
The best entries will be notified via email after the jury session, in early June 2018, to prepare their submissions for the next judging step. They may qualify as a Finalist, Special Mention or Sustainability Award winner by sending a video presentation of their project to the jury by early July 2018.

Finalists qualifying – July 2018

In the next judging step, the Finalists for Gold-Silver-Bronze Awards in each category are chosen, as well as the winners of the Sustainability Awards. In addition, the jury will select further outstanding projects to be part of the BraunPrize exhibition.
Those who qualify will receive further information about next steps to prepare their presentation to the design forum. A physical design model need only be submitted if specifically requested by us. Travel and accommodation costs for the award winners will be covered. 

Final judging forum – September 2018

The final selection of award winners will be made in the “Design Forum”. Here, the Finalists will present their projects to the jury and a selected audience of about 200 representatives who are either designers or who work in industry, technology and the media and have a special interest in the field of design. The Design Forum then votes to select the final Gold, Silver and Bronze winners.

BraunPrize event

The Design Forum is part of the BraunPrize event and concludes with the announcement of all winners. Following the award ceremony, everyone interested in the BraunPrize competition and its outcome is invited to visit the online exhibition.

Prizes 2018

The total prize money for both categories is $75,000 USD. In addition to the cash prizes, all award winners will receive a trophy and a certificate.The best entries will also be presented in the BraunPrize exhibition and made public in the international press and online. To celebrate two anniversaries of the BraunPrize in 2018 – the twentieth award and fifty years of the competition – Braun will offer, in addition to the cash prizes, entrants in the Students category the chance of an internship at the Braun Design department. (as soon all P&G requirements are met)

Assessment criteria

The BraunPrize 2018 theme is: “Design for what matters”. The product concepts submitted should represent innovations in design, technology, sustainability and user experiences. The conceptual designs should be developed with user needs in mind. Concepts can address global problems or find simple, ingenious solutions for daily routines. Participants are free to choose any subject for their product concept as long as the ideas are significant, substantial, meaningful and connect to the theme: design for what matters. The BraunPrize has always been entirely independent of the Braun product range and is not restricted to products from the consumer goods sector. The jury assesses all product concepts using the following criteria:
  • Idea - how the concept embodies the 2018 theme: “Design for what matters”
  • Design - the combination of innovation, usability, ergonomics, aesthetics and user experience
  • Technology - the use of innovative technology to improve product functionality
  • Sustainability - the environmental compatibility of the product concept
The following additional factors are also taken into account during the assessment process: 
  • The clarity of the content
  • The quality of the presentation
  • A thorough analysis of the assumptions on which the product concept is based
  • A clear understanding of the overall user experience (hard and/or software)
  • The feasibility of the concept with regard to processes and costs

Entry conditions

The BraunPrize competition is pleased to welcome all global submissions from entrants that are 18 years of age or older. Entries will be separated into two categories and judged individually:

Student: product concepts from students who are still studying or (for recent graduates) which were created during the time of study 
Young Talent: product concepts from young designers who have graduated within the last 5 years 

Entries must be product design and/or product interaction concepts that are not yet on the market or in production. The focus of the BraunPrize is on product design. Software, interaction or media design will be considered as an integral part of an overall product concept (hardware and software).

There is no fee for participation. Submissions from all countries will be considered. Several projects can be submitted per person. However, every concept can only be registered once. Individual or team participation are accepted and there is no limit in group size. Please choose one contact person and fill in that person’s data in the registration form. The names of all other team members must be listed in the respective field and all team members will receive equal recognition. All P&G and Braun employees or their relatives are excluded from the competition. Also, no relative of a  jury member (design firm, colleague, team or family member, etc.) is permitted to enter. Any involvement will result in automatic disqualification from the competition.

By submitting a product concept to the BraunPrize competition, participants agree to multiple reproductions and promotional publication of product material associated with that person’s data. The payment of the prize money gives P&G the right of usage for all nominated projects with no time limit, starting from the day the jury has agreed on the competition winners. 

Nominated projects are defined as: Sustainability Awards, Finalists (subsequently Gold-Silver-Bronze awards), Special Mentions and any other outstanding exhibition projects from the categories Students and Young Talents.

Any material relating to the submission may be used for the purpose of BraunPrize promotional work, i.e., the BraunPrize exhibition (print and online), catalogue, BraunPrize websites, press releases, and media toolkits. P&G may not alter or amend the material without the written agreement of the designer. Participants that do not win a prize hold the right to refuse exhibition or publication of their work.

It is not P&G’s intention that any product design be produced.

Cash prizes will be paid within one month of the announcement of the final judging. Any currency restrictions in force will be handled to ensure timely payments. P&G is responsible for arranging permission to remit the prize money to foreign participants.
The prize money does not include remuneration for the use of designer’s copyright.The BraunPrize holds the right to substitute a jury member in case of illness or unavailability. In this case any changes will be communicated at the earliest possible time. The decision of the jury is final and abiding. There is no correspondence between jury and participants. The personal data of BraunPrize participants will not be disclosed until the jury decision is final.

The organizer of the BraunPrize competition is the BraunPrize team.

  • The BP team acts as the point of contact between participants and the jury, e.g. to facilitate questions and share the answers with all parties.
  • The BP team ensures that jury decisions and reporting are carried out according to the agreed process, but does not in any way take part in the jury’s duties or decision-making.
  • The BP team does not make any assessment of the quality of submitted design work. The quality of the submissions alone will determine the jury’s selection of project nominations. For this reason, the names of participants must remain anonymous until the jury decision is final. The BP team ensures that each submission does not show any distinguishing mark or signature, so that each entry is presented to the jury anonymously.
  • The BP team facilitates the entry submission process to ensure that submissions meet the competition conditions and eligibility requirements as explained in the rules. They will examine all submissions to determine whether they meet the rules, and exclude those that do not. The team is also responsible for passing all eligible entries on to the jury and keeping a register of all submissions.

Participation guidelines

Please follow the instructions and use the online upload function to submit digital documents. All documents must reach Braun by April 20, 2018.
Online registration
Participants must first register online and enter general personal and project information. After submitting the data the applicant will receive a confirmation and registration number via email. Once the applicant's personal online account has been activated, he/she can log on and save the documents via upload. 
The applicant may log in several times, but he/she can only upload the documents once due to security reasons. After finishing the upload process the applicant will not be able to make any changes or corrections. Detailed explanations will lead through the process.
Online upload
The upload function will save your data directly on a server. All data will be submitted via a secure SSL encrypted connection. Once registered, you will have access to your personal account where uploading is possible. 
You may also send us your submission via post mail. In this case the information must be sent in the form of digital documents copied on a CD/DVD or memory card/stick, identified with your registration number (see mailing address below). In either case you must first register online. Please note: we will not consider any printed documents.

If the applicant wants to participate with a second project he/she should register again. The applicant will receive a new registration number and password. The applicant can take part in the BraunPrize with more than one project.

Required documents

  • Project name and a brief description

Please submit a project name with a descriptive extension, i.e. “Agil – Flexible Walking Aid” or “Nucleario – Geo engineering concept” (max. 10 words) and a brief project description, which clearly describes the concept and the innovative character of the project (If your entry is nominated, this text will be published on all communication platforms) Lenght: max. 300 words Data: please use the text field in the upload function area, (for post mail: text document)

  • Three descriptive pictures

Single images without logos, frames or text (these images will be used for our PR work). Size: 3 pictures in landscape format, DIN A4 or Letter size, max. 300 dpi resolution Data size: max. 1 MB each Data format: .jpg or .pdf

  • Documentation

Present the product concept using sketches, photographs, renderings, technical drawings and/or text Length: max. 10 pages in landscape format, DIN A4 or Letter size, max. 300 dpi resolution Data size: max. 5 MB Data format: .pdf

  • Video and/or animation (optional)

Dimension: max. 5 minutes footage Data size: max. 25 MB Data format: QuickTime, .mp4 or AVI-format (mpeg) 

Please note
All required documents needs to be sent or uploaded in digital format. Printed documents will not be accepted.  All materials must be in English. Please ensure that your descriptions are proofread by an English native speaker or reliable translation agency (at your own expense).

The name of the entrant or a company logo must not appear on any of the items submitted. However, project names – such as “LeapFrog” – are permitted on all elements and provide a useful reference.  In order to ensure complete anonymity, projects will only be identified with the registration number throughout the entire competition. The number will be automatically assigned when you register.

Please consider that the jury has a limited amount of time to capture the essential details of each project. Please select documents that will describe the project clearly and concisely. Objects transported to Braun are sent at the entrant’s risk. Only particularly requested objects will be returned to the sender. The organizer is only liable for damage caused intentionally or by gross negligence.


Participants must provide their contact details to register for the BraunPrize. By providing their personal details, participants allow Procter & Gamble to contact them in order to communicate any information related to the BraunPrize. 

Procter & Gamble shall not pass the data on to third parties. Trust is a cornerstone of the company’s mission and the success of its business depends on it. P&G is committed to maintaining consumers’ trust by protecting personal information the company collects about them.

By submitting your personal information in the online registration function you give your consent to the Procter & Gamble Company, its subsidiaries and affiliates to collect and process your personal information for the purpose of administering the BraunPrize competition. You agree that your personal data may be stored and processed within or outside of your country. Supplying your personal information is voluntary. P&G shall not disclose or convey your personal information to third parties, except to its entrusted agencies for purposes related to the contest administration. 
For more information click "LINK TO ORIGINAL" below.

Eligible Countries
Host Country
Event Type
Publish Date
March 19, 2018
Link To Original