BraunPrize - International Competiton for Product Design Concepts 2018, Germany

• The clarity of the content
• The quality of the presentation
• A thorough analysis of the assumptions on which the product concept is based
• A clear understanding of the overall user experience (hard and/or software)
• The feasibility of the concept with regard to processes and costs

Entry conditions

The BraunPrize competition is pleased to welcome all global submissions from entrants that are 18 years of age or older. Entries will be separated into two categories and judged individually:

Student: product concepts from students who are still studying or (for recent graduates) which were created during the time of study 
Young Talent: product concepts from young designers who have graduated within the last 5 years 

Entries must be product design and/or product interaction concepts that are not yet on the market or in production. The focus of the BraunPrize is on product design. Software, interaction or media design will be considered as an integral part of an overall product concept (hardware and software).

There is no fee for participation. Submissions from all countries will be considered. Several projects can be submitted per person. However, every concept can only be registered once. Individual or team participation are accepted and there is no limit in group size. Please choose one contact person and fill in that person’s data in the registration form. The names of all other team members must be listed in the respective field and all team members will receive equal recognition. All P&G and Braun employees or their relatives are excluded from the competition. Also, no relative of a  jury member (design firm, colleague, team or family member, etc.) is permitted to enter. Any involvement will result in automatic disqualification from the competition.

By submitting a product concept to the BraunPrize competition, participants agree to multiple reproductions and promotional publication of product material associated with that person’s data. The payment of the prize money gives P&G the right of usage for all nominated projects with no time limit, starting from the day the jury has agreed on the competition winners. 

Nominated projects are defined as: Sustainability Awards, Finalists (subsequently Gold-Silver-Bronze awards), Special Mentions and any other outstanding exhibition projects from the categories Students and Young Talents.

Any material relating to the submission may be used for the purpose of BraunPrize promotional work, i.e., the BraunPrize exhibition (print and online), catalogue, BraunPrize websites, press releases, and media toolkits. P&G may not alter or amend the material without the written agreement of the designer. Participants that do not win a prize hold the right to refuse exhibition or publication of their work.

It is not P&G’s intention that any product design be produced.

Cash prizes will be paid within one month of the announcement of the final judging. Any currency restrictions in force will be handled to ensure timely payments. P&G is responsible for arranging permission to remit the prize money to foreign participants.
The prize money does not include remuneration for the use of designer’s copyright.The BraunPrize holds the right to substitute a jury member in case of illness or unavailability. In this case any changes will be communicated at the earliest possible time. The decision of the jury is final and abiding. There is no correspondence between jury and participants. The personal data of BraunPrize participants will not be disclosed until the jury decision is final.


The organizer of the BraunPrize competition is the BraunPrize team.

• The BP team acts as the point of contact between participants and the jury, e.g. to facilitate questions and share the answers with all parties.
• The BP team ensures that jury decisions and reporting are carried out according to the agreed process, but does not in any way take part in the jury’s duties or decision-making.
• The BP team does not make any assessment of the quality of submitted design work. The quality of the submissions alone will determine the jury’s selection of project nominations. For this reason, the names of participants must remain anonymous until the jury decision is final. The BP team ensures that each submission does not show any distinguishing mark or signature, so that each entry is presented to the jury anonymously.
• The BP team facilitates the entry submission process to ensure that submissions meet the competition conditions and eligibility requirements as explained in the rules. They will examine all submissions to determine whether they meet the rules, and exclude those that do not. The team is also responsible for passing all eligible entries on to the jury and keeping a register of all submissions.

Participation guidelines

• Project name and a brief description

Please submit a project name with a descriptive extension, i.e. “Agil – Flexible Walking Aid” or “Nucleario – Geo engineering concept” (max. 10 words) and a brief project description, which clearly describes the concept and the innovative character of the project (If your entry is nominated, this text will be published on all communication platforms) Lenght: max. 300 words Data: please use the text field in the upload function area, (for post mail: text document)

• Three descriptive pictures

Single images without logos, frames or text (these images will be used for our PR work). Size: 3 pictures in landscape format, DIN A4 or Letter size, max. 300 dpi resolution Data size: max. 1 MB each Data format: .jpg or .pdf

• Documentation

Present the product concept using sketches, photographs, renderings, technical drawings and/or text Length: max. 10 pages in landscape format, DIN A4 or Letter size, max. 300 dpi resolution Data size: max. 5 MB Data format: .pdf

• Video and/or animation (optional)

Dimension: max. 5 minutes footage Data size: max. 25 MB Data format: QuickTime, .mp4 or AVI-format (mpeg)