Training - Leadership in Action, Yerevan

Publish Date: Oct 28, 2015

Deadline: Nov 18, 2015

Leadership in action is a four day training workshop that will be held in Yerevan on 26-27 November 2015 and 10-11 December 2015. If you are leading your business and you want to take your leadership skills to the next level, this workshop will help you get there. This workshop is the part of the Women in Business Programme in Armenia launched in 2015 and will provide you with the opportunity to benefit from other components of the Programme (more info can be found at
The course gives a complete overview of leadership and how to use leadership techniques to make your business a long-term success. It shares essential skills, resources and techniques for effective leadership and management of women-led enterprises. Through the four-day training, you will learn:

  • To create awareness for the role of women leaders and of leadership in business growth
  • To understand different leadership concepts and to identify challenges in leadership that are specific to women
  • To identify and plan your best personal leadership approach
  • To build skills in defining personal and business-related targets (visions, annual targets, small targets)
  • To effectively communicate within your enterprise and with external stakeholders, especially focusing on communication with commercial banks to overcome barriers to finance
  • To improve negotiation skills and deal better with intercultural and inter-gender challenges
  • To successfully use networking methods
  • To effectively communicate with your partners and stakeholders using social media.

The course is specially designed for women entrepreneurs by APPLICATIO Training & Management GmbH (more information can be found at The course is organised into two training sessions of two days each, with a break in between. This gives you time to test the things you learned in the first session and bring your own lessons learned to the second, and means you don’t need to be away from your business for too long.  While the first session concentrates on leadership and management in general and its importance, the second – which is complementary – concentrates on practical aspects including setting targets, managing work-life balance, communication and negotiation skill and networking.

The course is based on international best practice and wide-ranging expert knowledge. The course is interactive and includes practical exercises and real life examples, walking you through leadership approaches and styles from beginning to end. The trainers are all experienced leadership experts and leaders, who have seen the difference that leadership can make.

The training will be delivered by Marina Poghosyan and Artak Aloyan, who have been selected because they are experienced practitioners, who know what it takes to successfully lead a company and inspire company growth. The training course participation fee is AMD 35,000 per course and the course will be delivered in Armenian. The price includes training hand-out materials, lunch, refreshments etc.

To participate please fill out the application form attached and send it to by COB 18 November 2015. For additional inquiries please send an e-mail to or call us on +374 10 590901.

Know your trainers

Marina Poghosyan (MBA, PMI) is one of the solid contributors to the development of Business Advisory Services in Armenia starting her career as a business trainer and management consultant back in 1994.

She is a leading trainer at Women Entrepreneurship Program at AUA. Her involvement in multinational consulting companies, like Chemonics International, Nathan Associates, J.E. Austin Associates, Inc. and others, enable her to apply the best practices of Management Consulting in the client company. Her area of specialization is Strategy development and Business model analysis. She assisted many start-ups to set their businesses and established businesses to grow. Currently she is leading her own consulting practice at Management Systems Consulting LLC and acts as a board member of IMC Armenia. She is a Member of the Institute of Consulting, UK. Marina is selected by EBRD to train Business Advisors and Consultants in EBRD countries of operation.

Artak Aloyan is a Certified Management Consultant (Essentials), Leadership, Business Communications, Personal Growth Trainer. Since 2000 Artak has been in the field of training, coaching, and consulting providing one-day workshops to corporate retreats and trainings lasting several days to organizations like United Nations Development Program, American University of Armenia, AGBU, Ameriabank, American Councils, Synopsys, IREX, AIESEC, UNFPA, Peace Corps, Leadership School of Armenia and many more. Artak also runs his own company, which promotes professional development called EDUTREX. Besides, Artak is the Founder of Happiness Club Armenia and President of Association of English Language Teachers of Armenia (AELTA). Also, Artak is a CYD (Community and Youth Development) Technical Trainer at U.S. Peace Corps Armenia. And finally, since 2009 Artak has been the country representative of SES (Senior Expert Services, German training and expertise company).

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