The ICARE - International Center for Agribusiness Research and Education
invites you to participate in a training on
Export or not to Export
Challenges of Global Wine Markets
INSTRUCTOR
Prof. Dr. Jon H. Hanf
Professor of International Marketing Management, Geisenheim University, Germany
TIME
The 3-day training will take place on August 2, 3, and 4.
18:30 - 20:30, Yerevan time (this includes a coffee break). For details, see agenda below.
WORKING LANGUAGE
English
TRAINING DESCRIPTION
The major objective of this course is to provide needed knowledge on global wine markets in order to make good export decisions. Due to the high importance of the European export markets - particularly the German market as the world largest wine import market - special attention will be paid on those markets. Opportunities and obstacles will be identified.
TARGET AUDIENCE
Business professionals
TRAINING METHOD
Lectures, practice examples, and discussions
EXPECTED OUTCOMES
At the end of the training, the trainees will have a good understanding of the competitiveness of the global market and the resulting challenges for export strategies. Good decision making - to export or not to export, where to export to - is worked out.
AGENDA
Day 1
- Training Overview, Learning Objectives, and Outcomes
- Global Wine Market: Trends and Challenges
- Lessons learned and Consequences for the wine companies
Day 2
- European Wine Market: Trends and challenges
- Lessons learned and Consequences for the wine companies
Day 3
- German Wine Market: Trends and challenges
- Lessons learned and Consequences for the wine companies
- Discussion on resulting market entry strategies
TRAINING FEE
The training free is 40,000 AMD. Upon successful completion of the training, the participants will be awarded a certificate of participation. To qualify for the certificate, participants must be present in all the sessions.
REGISTRATION AND DEADLINES
If interested, please register for the training by filling out the registration form (in English).
(the link is available in online versions of this announcement on ICARE Web and FB pages) and email it to the Associate Director of EVN Wine Academy Mrs. Zaruhi Muradyan at zaramuradyan@yahoo.com Registration deadline is August 1, 10:00 am. A notification on screening results will be sent to all candidates by August 1, 15:00. The successful candidates must complete the payment of their participation fees BEFORE August 2, 17:00. Details on completing the payments will be additionally provided to the successful candidates.
CONTACTS
If you have questions, please contact Associate Director of EVN Wine Academy Mrs. Zaruhi Muradyan at zaramuradyan@yahoo.com, or call at 095 477 411.