Training - Export or not to Export Challenges of Global Wine Markets, 2 - 4 August 2016, ICARE, Yerevan


Deadline:

August 01, 2016

Disciplines:

Event Date:

August 02, 2016, 18:30 - August 04, 2016, 20:30


Opportunity Cover Image - Training - Export or not to Export  Challenges of Global Wine Markets, 2 - 4 August 2016, ICARE, Yerevan

The ICARE - International Center for Agribusiness Research and Education

invites you to participate in a training on 

Export or not to Export

Challenges of Global Wine Markets

INSTRUCTOR

Prof. Dr. Jon H. Hanf

Professor of International Marketing Management, Geisenheim University, Germany

TIME

The 3-day training will take place on August 2, 3, and 4.

18:30 - 20:30, Yerevan time (this includes a coffee break). For details, see agenda below.

WORKING LANGUAGE

English

TRAINING DESCRIPTION

The major objective of this course is to provide needed knowledge on global wine markets in order to make good export decisions. Due to the high importance of the European export markets - particularly the German market as the world largest wine import market - special attention will be paid on those markets. Opportunities and obstacles will be identified.  

TARGET AUDIENCE

Business professionals

TRAINING METHOD

Lectures, practice examples, and discussions

EXPECTED OUTCOMES

At the end of the training, the trainees will have a good understanding of the competitiveness of the global market and the resulting challenges for export strategies. Good decision making - to export or not to export, where to export to - is worked out.

AGENDA

Day 1       

  • Training Overview, Learning Objectives, and Outcomes
  • Global Wine Market: Trends and Challenges
  • Lessons learned and Consequences for the wine companies

Day 2       

  • European Wine Market: Trends and challenges
  • Lessons learned and Consequences for the wine companies

Day 3       

  • German Wine Market: Trends and challenges
  • Lessons learned and Consequences for the wine companies
  • Discussion on resulting market entry strategies

TRAINING FEE

The training free is 40,000 AMD. Upon successful completion of the training, the participants will be awarded a certificate of participation. To qualify for the certificate, participants must be present in all the sessions.

REGISTRATION AND DEADLINES

If interested, please register for the training by filling out the registration form (in English).

(the link is available in online versions of this announcement on ICARE Web and FB pages) and email it to the Associate Director of EVN Wine Academy Mrs. Zaruhi Muradyan at zaramuradyan@yahoo.com Registration deadline is August 1, 10:00 am. A notification on screening results will be sent to all candidates by August 1, 15:00. The successful candidates must complete the payment of their participation fees BEFORE August 2, 17:00. Details on completing the payments will be additionally provided to the successful candidates. 

CONTACTS

If you have questions, please contact Associate Director of EVN Wine Academy Mrs. Zaruhi Muradyan at zaramuradyan@yahoo.com, or call at 095 477 411.



Host Country
Event Type
Publish Date
July 28, 2016




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