Writing a simple and useful text is not an easy task, but a possible one. Not only beginner web writers face this challenge, it is typical for professionals too.
Writing for a web is different from creative writing. When you write an essay or a story you try to put words in your vision, while writing for a web has to be oriented towards its potential or regular visitors.
1. Write for people
It is very important to keep in mind that the content you write is for people. It is not for search engine, it is humans, who will read your text. And if it is not interesting, if it does not capture their attention right from the first two-three sentences, then they will not move further.
Avoid using jargon and technical terminology. Adapt your text to different readers. Be it a tenth grade student or a professional, they should clearly understand what is your message.
Make your headline as attractive as it can be, so that there is no doubt that the text is going to be cool.
4. Too many keywords will never mean your text is cool.
The keywords should fit organically in the text and they are too many they will simply spoil it.
5. Do not be afraid of re-writing, deleting and starting a totally new text.
Rewriting is an art. Rarely, content writers just sit down and draft an excellent text from first attempt. Rewriting is always a thinking process to achieve the best result. Ask yourself a question, “would I love this text? It is helpful?”, if no, then delete it and start over again.
6. Make your text visually friendly.
- Use photographs and play with design,
- Make short and clear paragraphs,
- Emphasize the key words or key information,
- Make bullet points to structure information.
7. Pay attention to grammar!!!
Centre or center???? Website or web-site??? Right, lots of things to check and lots of online resources to do it quickly.
And finally, read a lot, follow the trends and keep being curious. It is amazing how many new things you learn when you read and check-up what’s interesting.