B.A. Motion Design (Media Design)
Our environment continuously presents offers for us to identify with, sends stimuli and targeted invitations to us as audience and users. Motion Designers develop messages and stories, using film, video and animation to relate their content.
Credit Points 210
Duration of Study 7 semesters
Start Date summer term (01 April), winter term (01 October)
Admission Requirements interview and qualification assessment by Portfolio review or study-specific tasks and interview
Content, Objective and Course Structure
Motion Design: let pictures speak and people move
Between storytelling and post-production, and in addition to after-effects, Premiere and Maya, Motion Designers need quite a bit of organizing skills, planning and strategic thinking. The BA course Motion Design at hdpk offers opportunity to develop these skills and to put them to practice on exciting projects.
The modular structure of the study course Motion Design includes seven semesters, during which you will be expected to achieve a total of 210 credit points, and to attain the academic degree of Bachelor of Arts Media Design (B.A. Media Design). At the hdpk, your accredited courses will focus on design basics, on media psychology and on cross-media models and strategies. In subsequent courses, students will consolidate this knowledge by applying it to moving images, and will attend courses on content development, short film, motion for advertising, music video, motion graphics and post-production, preparing them for professional careers in their chosen field.
The Sample course schedule gives an overview of the individual course elements, which modules they are part of, and when they are timetabled. During their 5th term, students complete an internship or a semester abroad. The Design course is characterised by flexibility. Due to its modular structure, students can take advantage of all courses and activities offered by the Media Design department. Following your joint basic studies and your specialised main courses, you may also attend courses on Communication Design and Interaction Design BA courses, as illustrated by Module options.
A primary aspect of studying at the hdpk is to participate in the network of the six major bachelor programs Music Production, Popular Music, Audio Design, Media Management, Media Design and Creative Industries Management: cross-disciplinary courses are intended to bring together students from different programmes, providing them with a head start into their careers, for which they will need to cooperate with clients and partners. These cross-disciplinary projects also serve to establish contacts among future professionals, and later on often serve as a first interdisciplinary professional – and personal – network.
Motion Design: from images to real life – a lot to do between treatment and release
Motion Designers do much more than audio-visual design of typography and graphic design. Motion Design is a major part of the multi-media developments on the Internet.
Motion Designers are faced with the highly complex challenge of designing and transforming information into narratives. This requires a high degree of organisation, planning and strategic thinking. The BA course Motion Design mediates all professional methods and techniques, from storytelling to completed film, will be trained in project seminars. Motion Designers may choose from a variety of interesting and future-orientated career options, ranging from computer-based animation (2D/3D), camera work from real image to post-production.
Motion Designers either work as freelancers or are employed by marketing and web agencies, media and film productions or TV studios. The process from treatment to post-production includes numerous individual and highly diverse creative stages: content development, storytelling, storyboarding, directing, camera-work, mastering sound and light engineering, animation and video editing, and 3D-visualisation. Motion Designers need to handle tools like Photoshop and After Effects, and need to be able to work in teams as well as independently.
The hdpk BA course Motion Design is an excellent foundation for employment by:
- filmmakers 2D-/3D-animator
- designers for PR and marketing agencies
- designers for marketing departments of publishing houses, media and film production, TV-studioscontent development and moving-image-design
“Show what you’ve got!” – How to apply for the Bachelor programme Motion Design at the hdpk:
The admission procedure for the course Motion Design includes your application in writing and an entrance examination in Berlin.
Applicants to the SRH Hochschule der populären Künste (hdpk) must have either general entrance qualification for university or for advanced technical college and, as part of the enrolment procedure, will be asked to provide evidence of their aesthetic/design talents. We will specifically be looking for:
- a strong motivation to express yourself and to design
- presentation of a portfolio consisting of own work
- coming up with a solution for a design problem presented prior to the exam
Students applying from abroad are requested to provide proof of adequate German language skills, both verbal and in writing (level B2 minimum).
The following documents will need to be submitted:
- completed and signed Application form
- letter of motivation (integrated into the application form) stating: Why are you interested in studying at the hdpk? What are your expectations? What are your professional perspectives?
- personal data sheet, together with passport photo, place, date, signature
- school leaving certificate: notarised copy, may be handed in later
- in case you have previously studied at another university, please provide de-registration certificate (may also be handed in later)
Following your successful pre-selection screening you will be invited to the hdpk for a practical examination. This will allow us to assess your study-programme-specific knowledge, your creativity and your motivation. The entrance examination consists of a 30-minute interview conducted by two teachers/lecturers, focussing on your artistic and design talents, your interest and your personal motivation to study Motion Design at the hdpk. We ask applicants to bring a portfolio consisting of a minimum of 10, maximum 20 examples of their own work, including drawings, sketches, photography, your own texts and concepts, storyboards, videos or other works from the field of digital media production (screens and web-applications may be submitted as prints, or as Internet addresses).Your abilities as a designer and artist as expressed by these samples need to focus on at least two of the above-listed fields. You may also present a solution to a problem sent to you by us one week prior to the exam. The quality of these artistic works will be decisive for your admission to study at the hdpk. More detailed information is available at Information on admission exam.
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