The Marketing area of the University of Mannheim represents the marketing discipline in research and teaching in the core fields of marketing management, marketing strategy, and consumer behavior. Professors (Homburg, Kraus, Kuester, Stahl) and researchers of the marketing area strive for excellence in research and in delivering relevant and cutting edge insights in the classroom. The area produces a solid output of scholarly contributions to the discipline positioning the area in the top rank of all marketing departments in Europe. Several of our faculty have won research awards, teaching awards, written textbooks, and also hold leadership positions in the school.
Fields of Research
The Marketing area’s full-time faculty represents the marketing discipline in several areas of expertise including sales management, customer relationship management, consumer behavior, strategic marketing, services marketing, international marketing, business-to-business marketing, branding, advertising, innovation marketing, quantitative marketing, and market research.
The following information is required for an application:
- Personal data
- Letter of motivation: Please provide a statement explaining your current goals, career plans and reasons for being interested in the PhD program in Business. Discuss your study plans and your fields of interest. Your statement should be in English and not exceed 700 words.
- Certificates and transcripts of grades: A transcript from each college or university is required. The degree certificate is not sufficient. The transcript should show courses, grades and degrees received, mentioning rank or distinction if applicable. A translation is required for any transcript in a language other than English or German. At this stage of the application process it is not necessary to notarize or apostil the translations. If you are accepted we need notarized translations. An apostil is not necessary. If you have not yet finished your current degree, please attach a preliminary grade report (again in English or German).
- GMAT (or GRE): All applicants must enter or upload test scores on the online application. While GMAT is the preferred test, adequate GRE scores may be handed in alternatively. There is no minimum required score. Ask the GMAT Customer Service to report your test scores using the following program code: VLC-95-89 (or the Educational Testing Service using the program code: 0933).
- Letters of recommendation: Two letters of recommendation are required from faculty who are able to assess your academic ability and potential.
- Writing sample: Please attach a writing sample in English or German, e.g., a paper you have written during your studies.
- Any supplementary information relevant to your application.
In order to make the application process as convenient as possible for you, we offer an online application portal, which is available from November 2015, on.