DIT’s School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master’s Degree programme.
The MSc Digital Marketing and Analytics is designed for marketing professionals who are seeking to build their digital marketing knowledge and skills and to further develop their ability to design, implement and measure the effectiveness of marketing strategies.
This programme is delivered by leading marketing academics and digital marketing practitioners, working closely together to ensure an effective blend of theory and practice. A combination of interactive lectures, webinars and skills-based workshops will expose participants to proven strategic frameworks and readily applicable toolkits. While participants will apply their learning throughout the programme, a company-based group project in the final semester will give participants an opportunity to develop and execute an end-to-end Digital Marketing Strategy.
2.1 Honours Degree in a business discipline with 2 years’ experience in a marketing role
2.1 Honours Degree in a non-business discipline with 4 years’ experience in a marketing role
*Other applicants will be considered based on their experience, attitude and aptitude
Note: Due to the considerable competition for our postgraduate programmes satisfying the minimum entry requirement is not a guarantee of a place. Applicants may also be required to attend for interview.
The MSc Digital Marketing and Analytics, a level 9 award on the National Framework of Qualifications, is accredited by Dublin Institute of Technology, a member of the European University Association.
Fees for 2016/17
The fees are €11,750 for members of the Marketing Institute of Ireland and €12,750 for non-members.
About Dublin Institute of Technology
Dublin Institute of Technology (DIT) has been an integral part of the Irish Higher Education system for more than a century. In that time it has continued to adapt and expand its provision to reflect a changing society and the wider economic environment. DIT is now one of Ireland’s largest and most innovative university-level institutions.
A comprehensive, dual-sector doctoral-awarding institution, DIT combines the academic excellence of a traditional university with professional, career-oriented learning, preparing graduates for productive leadership roles. The core values reflected in its mission emphasize student-centred learning, useful knowledge, rigorous processes of discovery and critical enquiry, and support for entrepreneurship and diversity.
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