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Ideas Competition of “Germany – Land of Ideas”

Deadline:

July 02, 2015

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CONTEST STARTEDENDS AT 02 JULY 2015

PRIZES WITH A TOTAL VALUE OF€ 6,500 TO BE WON

FEWER, OLDER, AND MORE COLOURFUL – HOW TO LIVE IN THE FUTURE?

Demographic change is a worldwide phenomenon that has become part of everyday life. Although Germany is a true magnet for immigrants today, influxes of people cannot counter the development towards an older society. According to the German Federal Statistics Office, the population of Germany, which today has around 80.6 million inhabitants, will decrease to around 78 million in 2030 and 65 to 70 million in 2060.

Aging is not static, but is a (natural) process. Advancements in medicine have made it possible for people to stay healthy for longer phases and afford most elderly people an active phase of life after retirement. Thanks to new social media, silver surfers can actively participate in social life and stay in touch with friends and relatives, and various smart home solutions enable people to live within their own four walls up to a very advanced age. The spectrum of options for the elderly has never been as wide-ranging as it is today, and an end to this development is nowhere in sight. From the traditional grandmother to the world traveller, from elderly students at universities for senior citizens to residents of a cross-generational flat-sharing community, almost anything is possible for elderly people! And the older a society becomes, the more factors have to be taken into account.

KUBUS360 SEEKS IDEAS FOR TOMORROW’S AGING SOCIETY

These demographic changes pose great challenges to future living; the changing conditions of an aging society have to be met, from the need for individuality and the growing affinity for technology to self-determined, individualized living alone in old age.

With longer lives on the one hand and fewer young people on the other, the financial situations of many elderly people will be exacerbated by stagnant pensions and rising costs, for example for health. So a great challenge of the future will be to find solutions for affordable living particularly in old age.

For most people, living for as long as possible in a comfortable, self-determined way in one’s own four walls is a goal worth striving for. In the age of digitalization, new technologies can offers solutions, supporting aspects such as communication, security, and comfort. Whether it’s ambient assisted living, service living, alternative kinds of living, or barrier-free living – good ideas are needed! But it is not only in the home that many changes will be needed in the future. Urban planning and neighbourhood development parameters, as well as healthcare and care for the elderly will also be affected by the profound changes.

From now on KUBUS360 is looking for innovative, sustainable ideas that give answers to the main question: What should age-appropriate, comfortable living be like in an aging society?

Join in now!

Prizes & Timetable

PRIZES

With the published evaluation criteria in mind, the jury will choose the winners of the following prizes:

MAIN PRIZES

1st Prize 2,500 €
2nd Prize 1,500 €
3rd Prize 1,000 €

SPECIAL PRIZE

In addition to the main prizes, KUBUS360 is awarding a special prize endowed with 1,500 Euros called„KUBUS360 – PERSPECTIVE_2036 for sustainable projecting and bulding“.

TIMETABLE

Begin of contest:  21.05.2015 at 5:00 p.m. (CET)
End of contest:  02.07.2015 at 4:59 p.m. (CET)
Announcement of the winners:  September 2015
Awards ceremony:  October 2015

Employees and relatives of the employees of KUBUS360 GmbH are not eligible to participate. Other rules for participation can be read in the General Terms and Conditions.

If you have any questions, please send us an email at contact@innovationskraftwerk.de.

Evaluation & Jury

The contest is subject to the general terms and conditions published on the website of the Innovationskraftwerk. When evaluating the ideas, the jury will pay particular attention to the following criteria, which form the basis of a point system.

EVALUATION CRITERIA FOR MAIN PRIZES

FORMAL CRITERIA

Please ensure that you describe you're the idea you submit as comprehensibly as possible. Describe the idea as precisely as possible and feel free to include supporting documents. The better the idea is explained, the easier it will be for the jury to evaluate it.

ILLUSTRATION / PRESENTATION OF THE IDEA

  • Is the idea described comprehensibly and comprehensively enough?
  • Were graphics / concepts provided?
  • Were sources provided for statements?

CONTENT-RELATED CRITERIA

Novelty value

Innovative and novel ideas that recognize coming challenges and offer sustainable solutions have good chances of winning a prize in the contest.

Feasible

In addition the technical feasibility, the quality of a concept depends on financing and sustainability aspects. In the end, the approach has to be “viable” for all participants.

Affordable

Innovations often come at a price as they are made of high-quality materials and technologies, cost a lot to develop, or are expensive to operate. Simple sustainable ideas and approaches can also be impressive and can be implemented very inexpensively.

Attractive to everyone

In the UN Convention on Rights of Persons with Disabilities, the United Nations (UNO) invokes the principle of “Design for All” (DfA) and its criteria. DfA is a concept for planning and designing products, services, and infrastructures aimed at enabling all people to use them without individualized adaptation or special assistance. User-friendly solutions should cater to individual requirements, for example due to age or disability. The concept takes into account consumers’ need for Design for All solutions to be comfortable and attractive.

Everyday products conceived in keeping with the Design for All concept should be characterized by the following criteria:

  • User-friendly: Design products so that they can be used simply and safely
  • Adaptable: Develop products such that different users can adapt them to their individual needs
  • User oriented: Take account of users and their perspectives at an early stage of the development process
  • Aesthetic quality: Only attractive products can reach everyone
  • Market orientation: Position products broadly in order to optimally tap the full market potential.

Participation

It is important for elderly people to be able to determine their own lives. An important aspect is that the elderly can actively contribute their wishes and experiences.

EVALUATION CRITERIA FOR SPECIAL PRIZE “KUBUS360 – PERSPEKTIVE_2036”

The special prize “KUBUS360 – PERSPEKTIVE_2036” will be awarded to an idea that focuses on planning and building, deals with the issue of real estate, and fosters new and innovative approaches.

Possible criteria are:

  • In addition to the overriding theme of “living in old age”, the idea relates to the subject of planning and building
  • It is novel and innovative
  • It has a special, outstanding design quality
  • It pursues special approaches in the implementation of processes in the building sector

JURY

The jury consists of independent experts from different fields. The members will be published on this website by mid June 2015.

All jury members have the same voting rights. Not all evaluation criteria have the same weighting. Representatives of the initiators have veto power, which, however can only be applied in duly justified cases, for example if the idea is in massive opposition to the business interests of the company or organisation.

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