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Competition of Innovative Ideas for Holding of a Wine Festival in Yerevan, GIZ Armenia

Publish Date: Sep 02, 2020

Deadline: Sep 15, 2020

Ideas Competition for Wine Festival

Commissioned by the German Government, GIZ within Private Sector Development and Technical Vocational Education and Training in the South Caucasus Programme (PSD TVET) and in close cooperation with Vine and Wine Foundation of Armenia (VWFA) announces a competition of innovative ideas for holding of a wine festival in Yerevan. 

The goal of the Wine Festival is to tell the story of Armenia as a winemaking country via innovative tech solutions as well as promote local Armenian wines and boost sales of wines through promotional tools within a week after the event day. 

The event is planned to be held in a blended format – online and on-site (at small scales) – to avoid mass gatherings due to the COVID-19 situation. The engagement of people should be ensured mostly by TV channels as well as promotional activities (e.g. special offers for the participating wines, contests) in different stores and venues in Yerevan. 


  • Script of the entertainment component using storytelling techniques as well as including online tools, VR/AR, innovative technologies. The script should be based on key messages positioning Armenia as a wine country (e.g., Armenia – Sacred Land of Wine, Armenia – emerging wine tourism destination, Armenia – a cradle of winemaking, etc.). 

  • Ideas for short videos featuring different wineries (up to 20, the final number will be decided afterwards), carrying key messages from owners/CEOs of each company.

  • Promotional element: ideas of special offers available for a week for the participating wines in different stores within a week after the event; contests (possibly before and after the event) with use of innovative solutions. Any other innovative ideas aimed at boosting sales of participating wines are highly appreciated.

  • Coverage and TV outreach: please mentione how TV and social media channels can be engaged in ensuring a larger coverage for the event.

  • Please mention approximate time and resources needed for implementation. 

The submitted documents should also include brief information about the expertise of the company/individual (website, CV, portfolio if applicable).

Planned date of the festival is mid November 2020.

Please note that the concept should not exceed 1500 words. The language of submission is English. 

Deadline for submission is September 15.

Evaluation and Selection

All the submitted ideas will be evaluated by the Selection Committee comprised of GIZ and VWFA representatives.  As a result of the selection, three winners will be announced with corresponding awards for AMD 500 000, AMD 400 000, AMD 300 000.

The evaluation criteria are in the evaluation grid attached.

The winners will be announced through VWFA Facebook page and website on September 18. Only the 3 awardees will be contacted by GIZ.

The final implementation of the event will be based on the blend of the ideas of the selected winners by GIZ and VWFA.  By applying to this contest, a participant automatically agrees that in case of being awarded their ideas will be used for the implementation of the event

All the documents should be submitted to with CC to with a title: Ideas Competition for Wine Festival. 

All the questions will be addressed exclusively via the mentioned emails. 

About PSD TVET Programme

The Private Sector Development and Technical Vocational Education and Training South Caucasus (PSD TVET) Programme implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH on behalf of the Federal Ministry for Economic Cooperation and Development (BMZ) is operating in the three countries of the South Caucasus - Armenia, Azerbaijan and Georgia. 

The goal of the programme is to improve the conditions for sustainable economic development and support inclusive growth particularly in rural regions. PSD TVET assistance is focusing primarily on involving the private sector in technical vocational education and training (dual TVET).  The programme also contributes to development of new business models and services for private sectors. 

In Armenia, the programme in cooperation with its partner ministries supports tourism, wine, IT and engineering sectors as well as introduction of dual TVET system in Armenian VET institutions with a special focus on regions. 

The projects in wine sector are developed and implemented in close cooperation with the political partner of the Programme - RA Ministry of Economy and Vine & Wine Foundation of Armenia (VWFA) as well as all other stakeholders involving private sector companies, associations, international organisations, academia and donors.

Additionally, GIZ Integrated Expert (CIM Expert) is on a long-term mission in EVN Wine Academy and is supporting the development of EVN Wine Academy Laboratory and the practical education of the students.  


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