The UMAQ Conference: "Understanding Quality in Media Accessibility" (5 June 2018, Barcelona).
Media Accessibility (MA) is the research area dealing with the theories, practices, services, technologies and instruments that seek to provide universal access to media in all its kinds, especially for those who cannot, or cannot properly, access that content in its original form. Stemming from the intersection of Audiovisual Translation (AVT) with numerous other research areas, and through an inclusive accessibility paradigm, over the past twenty years MA has blossomed into a research area in its own right within the broader emerging field of accessibility studies. Many MA instruments – such as subtitling and audio description – are now well-established topics within a variety of contexts, including smart cities, museum education, live events, tourism, childhood education, second-language acquisition, filmmaking, and new media. While for a long time its main concern was providing access to persons with disabilities; in recent years MA has broadened its scope: it initially sought to include other groups at risk of cultural and social exclusion such as the elderly, children, and language minorities, then expanded even further to encompass the human rights of all. This has made MA a pivotal area for achieving the most pressing concerns of many international bodies.
As part of the MSCA project “Understanding Media Accessibility Quality” (UMAQ - H2020 MSCA - 752659 - 2017-2019), the UMAQ conference will provide the first venue for gathering together key actors involved in MA quality research. This will facilitate a deeper understanding of the issues related to MAQ, as well as boost a coordinated research programme at the international level.
The UMAQ conference welcomes contributions from all stakeholders in the MA/AVT value chain, such as researchers, industry, policy-makers, and organisations of end-users.
Possible topics of interest include, but are not limited to:
- Theoretical issues and the theoretical foundation of MAQ
- Quality issues in specific MA/AVT modalities: respeaking, subtitling, audio description, etc.
- Quality in MA/AVT standards, guidelines and regulations
- The human factor in the definition and assessment of MAQ
- MAQ in technology: machine translation, access services, etc.
- The role of MA/AVT stakeholders (industry, end-users, regulators, etc.) in the definition and evaluation of quality
- MAQ and data/information quality
- MAQ and reception studies
- Metrics for measuring MAQ
- One-size-fits-all approaches versus context-dependent approaches to MAQ
- Interdisciplinary approaches to MAQ
- Intersectionality in the definition and assessment of MAQ
For more information please click "Further Official Information" below.