It is an unobjectionable fact that media participate in formation of our daily lives by creating identities, images, and by generally influencing our views. This applies not only to politics (i.e. political campaigns), but also to the formation on how we see ourselves and others. Popular culture, on the other hand, also affects our daily lives by fostering images and ideologies, and by selling a way of life that is presented as acceptable or non-acceptable.Sociological theories presented five models of audiences (hypodermic needle model, normative model, model of satisfying needs, interpretative model, structural interpretative model), and scholars still debate usability of each model due to the influence of media and popular culture over current issues. In addition, the agenda setting theory of mass media influence postulates that media affect our views and influence what we think about even if media cannot influence how we think about issues. These and other issues will be discussed at our conference.
The registration fee
Conference bag and folder with materials
Access to the newsletter, and electronic editions of the Centre
Opportunity for participating in future activities of the Centre (research & co-editing volumes)
Discount towards participation fee for future conferences
Meals and drinks
Sightseeing for second day of the conference
WLAN during the conference
Certificate of attendance
Centre for Research in Humanities and Social Sciences is a private institution founded in December 2013 in Croatia (EU).
Participants are responsible for finding funding to cover transportation and accommodation costs during the whole period of the conference. This applies to both presenting and non-presenting participants. The Centre will not discriminate based on the origin and/or methodological/paradigmatic approach of prospective conference participants.