Airbus Group Digital Marketing Intelligence Internship
Airbus Group is a global leader in aeronautics, space and related services. In 2015, the Group - comprising Airbus, Airbus Defence and Space and Airbus Helicopters - generated revenues of € 64.5 billion and employed a workforce of around 136,600.
Our people work with passion and determination to make the world a more connected, safer and smarter place. Taking pride in our work, we draw on each other's expertise and experience to achieve excellence. Our diversity and teamwork culture propel us to accomplish the extraordinary - on the ground, in the sky and in space.
Description of the job
Airbus (Blagnac) is looking for an intern (m/f) for a 6-month internship.
This internship will start on 1st September 2016 (subject to some flexibility).
Tasks & accountabilities
Inputs: Market segment evaluations made by external agencies/governmental/non-governmental organisations. Customer and competitor strategies. Stockholder commercial/industrial orientations. Study of new emerging markets.
Your main activities will be the following:
- Analysing trends, size and evolution of market segments,
- Analysing the company's position as compared with competitors,
- Defining product and/or service suitability in terms of marketing deadline and compliance with key success factors.
Outputs: Presentation of strategic plan, to include R&D directives with associated financial prospects. Market reports intended for the Company. Marketing documentation.
Your main activities will be the following:
- Continuously monitor market segments and analyse trends: status and evolution in terms of products, customers, competitivity and competitors documented via a database,
- Compare our products and technologies with those of our competitors worldwide and develop appropriate action (R&D, Capex, etc.) to maintain our leading position
- Identify emerging markets and the associated new technology to be implemented for our products in coordination with design study groups,
- Prepare arguments to support the decisions in our responses to calls for tender,
- Provide inputs for marketing tools.
Required skills
You are in the 1st or 2nd year of a Master’s degree or last year of business school
in Commerce/Marketing/Export.
You are proactive, autonomous and have initial experience (internship) abroad if possible.
You enjoy working within a team and have very good communication and interpersonal skills.
You have a meticulous and autonomous approach, good interpersonal skills and are willing to make suggestions.
English: advanced level.