Effective storytelling involves a deep understanding of human emotions, motivations, and psychology in order to truly move an audience. Combining the fundamental building blocks of the RNTC approach, the “Reach your Audience with Storytelling” course will give you the techniques needed, to move you from good storytelling to great storytelling.

RNTC believes that information is not enough to change an audience’s beliefs or behaviors. Information is quickly forgotten if it isn’t presented in a way we can remember it and we have all experienced confusion when trying to understand a new idea. Stories provide a way around that.

This 4-day combination of modules will give you the skills to create strong narratives, find the right media formats to convey them, and capture your audiences. You will practice identifying and mapping target audiences and persuading them. You will feel up to speed with the latest insights into modern-day journalism. You will put the theory into practice with real examples and try the techniques out for yourself.