Managing the Value of Customer Relationships
Learn how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value.
About this course
What you'll learn
- Make an informed decision about whether, how, and when to invest in customer centricity
- Make the case for customer centricity in your organization
- Find a balance in your organization between customer-centric and product-centric efforts
- Decide what initial experiments your company should invest in to achieve customer centricity
- Choose metrics to gauge and guide ongoing customer-centric efforts
For more information click "Further official information" below.