About the Summer School
Have you ever heard of Viral advertising? No? Trust our advice. This is an absolute must for everyone with the ambition to study marketing and is serious about it.
Capacity: Max 20 Students
Schedule: Monday to Friday from 9:00 – 14:00
Credits: ECTS = 5. You will receive an official Certificate of Attendance upon completion of your course by Czech-us agency which you may use to show evidence of the skills you have learnt during the course, it will then be up to your home university if these credits can be applied as study credits at your home university. By taking this course with a UNYP lecturer, you will be eligible at UNYP for a single credit discount to be applied to a UNYP course, of course requiring that all assignments are passed from the SSC lecturer.
Price: All course materials and organization of afternoon and evening activities are included in the Course fee. You will also receive a Welcome and a Goodbye drink. There is a 50EUR application fee for all students registering after 15.5.2015 from countries outside Czech and Slovak republic. Trips and special activities - http://summerschoolcroatia.com/#about_us-tab2 such as boat parties, trips to NP Krka, or water sports equipment rentals are at an extra cost. For transport options to Croatia, accommodation and meal options please check the Accommodation - http://summerschoolcroatia.com/#about_us-tab3 and Transport tabs in the ABOUT section.
SKILLS
Skills acquired:
- Apply fundamental marketing concepts and participate in marketing discussions.
- Analyse the marketing efforts of existing for-profit or non-profit organizations.
- Identify ethical issues in marketing decision-making.
- Demonstrate the ability to research and gather current and relevant information related to marketing issues.
- Develop and orally present a compelling marketing plan for an existing product or service.
PREREQUISITES
Electronic Devices in the Classroom:
In this class, you are encouraged to bring your mobile phone, video camera, camera and computer to class each day. We will be using this technology to carry out and edit our promotions. Laptop or tablet is also necessary.
English level B1-B2.
SYLLABUS
1 – Story telling and brand management
2 – Thinking like a marketer
3 – ATL vs. BTL promotional techniques
4 – Guerilla Marketing theory
5 – Guerilla Marketing tools
6 – Measuring ROI
7 – Guerilla Marketing Failures
8 – Guerilla Marketing Ethics and the Law
9 – Viral Methodology
10 – Viral Video Methodology
11 – Viral Videos
12 – How to master the group project
13 – Viral Videos and the Law
14 – Editing Methods and Tools
15 – Bling Bling vs. Low quality
16 – Viral – take it to space
18 – Viral Video – BlendTec
19 – Presentations – projects due
Fee - 370 €
https://summerschoolcroatia.com/summer-school-registration/
https://summerschoolcroatia.com/seminar/guerrilla-viral-stealth-marketing/#description