MODESIGN Academy, the Belgian School for Fashion & Design Management, presents:
SUMMER CLASSES
August 22- 26 / 10:00 am to 3:00 pm
Brussels
Dedicated to an audience interested in the Fashion, Design and Luxury industries, the classes are made of conferences, testimonials and visits. They are held by working professionals, willing to share their passion and know-how.
Programme:
Five days to discover:
- Brand Management & Collection Plan
- Marketing & Communication
- Retail & Visual Merchandising
- 3 workshops in Brussels
- 2 exhibitions: "Just married" at the Lace & Costume Museum and "Eames & Hollywood "at the Art & Design Atomnium Museum
BRAND MANAGEMENT & THE COLLECTION PLAN
A brand expresses its DNA through all the aspects of its existence. The collection plan is the first step of the expression of creativity throughout a range of products. Once you have made your first piece, it becomes the stepping stone for a complete collection. You will learn here the basic principles to expand your products range with a well-defined strategy, that pays off.
MARKETING & COMMUNICATION
A good story is the most powerful way to talk about a brand. Learn here how small and larger brands build and control their image and how they use the different channels of communication, from PR office to social media.
RETAIL & VISUAL MERCHANDISING
Enhancing the value of products in points of sale is a key aspect which attracts customers and boosts business. Managing a shop is a key aspect in running a successful brand. Learn here the basic principles and the “how to”.
WORKSHOPS VISITS
Making a quality product is an art and in this regard, Brussels conceals unique manufacturing lines and workshops. You will get the chance to visit three manufacturing workshops.
EXHIBITIONS
You will have a guided tour of the 2 majors exhibitions of the summer: "Just married" at the Lace & Costume Museum of Brussels and "Eames & Hollywood” at Art & Design Atomnium Museum.
Practicalities:
PRICE: 375 euros (drinks, visits, transport included).
SCHEDULE: 10 am to 3.00 pm
LOCATION: Piano Nobile, 142 rue Franz Merjay 1150 Brussels
Are you interested to take these classes? Contact: info@modesignacademy.com.