Puma International Trade Marketing Internship, Germany

Publish Date: Apr 15, 2016

Puma International Trade Marketing Internship

PUMA is one of the world’s leading Sports Brands that designs and develops footwear, apparel and accessories. It starts in sport and ends in fashion. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training, Fitness, Golf and Motorsports. We are committed to working in ways that contribute to the world by supporting creativity, sustainability and peace, and by staying true to the principles of being fair, honest, positive and creative in decisions made and actions taken. Would you like working in a fast pace and multicultural environment? Then PUMA is the right place to be! Become a member of our successful International Trade Marketing team based in Herzogenaurach for 6 months, starting as soon as possible.

The following tasks and projects are waiting for you

 Assist marketing managers in creating trade marketing tools

  • -Creating agencies brief
  • -Attending meetings and create reports
  • -Giving regular feedback to the agencies
  • -Following up the different projects, being pro-active and giving ideas.

Assist on the preparation and proceeding for our internal trade show

  • -Following up the delivery of POP
  • -Ensuring every elements delivered is consistent to what was expected
  • -Communicating with the agency in case of issue
  • -Ensuring the perfect presentation of our tool during the whole week and coordinating the hand over to the Brand Center team afterwards

Assist marketing managers in presenting and providing the trade tools to the regions

  • -Following up the delivery of guides and artworks from agencies
  • -Creating a report tool to give regular update to the regions on the guides and artworks delivery
  • -Organizing & maintaining the internal Puma drive
  • -Controlling the upload of artworks and sell-in guides on our file sharing tools
  • -Managing the requests from different regions/countries

Assist in creating presentations, reports and wrap ups

  • -HQ showrooms presentation
  • -Regions execution wrap up
  • -In-store checks reports

Manage small scale projects:

-> Planning and execution of the brand range products photo-shootings:

  • -Coordinating product samples
  • -Planning photo-shoot
  • -Creating a report tool to give regular updates the Brand and regions regarding the shots delivery
  • -Delivering the shots to Brand and regions
  • -> Create a trade newsletter and feed our inspiration book:
  • -Searching for new trends
  • -Conduct competition analysis
  • -Creating a report tool to give regular updates to the team
  • -Create an inspiration book


  • -Assisting Event Manager in all aspects of the planning & execution of global key account events
  • -Attendee management & registration process
  • -Coordinating samples, products and gifts for global events
  • -Daily operational tasks


  • Enrolled student with relevant studies, e.g. Business Administration, Marketing Management, Sports Management, or the like
  • Fluent in English written and verbal communication, German skills advantageous
  • Experiences in retail or trade advantageous
  • A solid proficiency of MS Office
  • Experience abroad advantageous
  • Enthusiastic, initiative-taking, committed and flexible team player
  • Passion for sports and lifestyle
  • Valid driver’s license

If our profile matches your personal skill set we are looking forward to receiving your application including: cover letter, resume, references/records, and valid enrollment certificate of your university.


Further Official Information

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