About this course
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy and more.
This course will help you gain a better appreciation and understanding of core marketing concepts and techniques. We will cover: customer segmentation, targeting and positioning; establishing product-market fit; the psychology of buying decisions and influence networks; pricing strategies and multiple revenue streams to maximize profitability; go to market channels and customer acquisition; marketing conversion and retention funnels; designing metrics to assist in reducing customer acquisition costs, improving retention, and harnessing loyal customers as advocates to expand the customer base cost effectively.
Learn through the award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.
This course is for anyone interested in marketing.