Brand Storytelling: How to Use Narrative to Sell
Duration: 4 weeks
3 hours PW
We’re D&AD - http://www.dandad.org/ – a global organization that inspires, celebrates, and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers.
In this course we bring our rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make brands and products stand out from the crowd.
Join high-profile creatives, including Sir Alan Parker, Peter Souter, Gary Hoff, and Al MacCuish as they share practical advice about how to create compelling stories that sell products, brands, and values.
Structured across 4 weeks, you’ll be given the context of why we use story and guided through how to:
- Create a narrative
- Communicate a brand through story
- Engage your audience
- Amplify your message through digital
Both theory and practical tasks will be supported using examples from D&AD’s extensive archive of award-winning creative work. Learners will have the opportunity to work on a live brief throughout the course, with a cash prize and industry mentoring available for the winning project.
To get ahead of the game, start exploring D&AD’s archive of award-winning creative work - http://www.dandad.org/en/digital-advertising-design-inspiration/ now.
This course is for everyone who wants to understand how storytelling can add value.
It will be particularly relevant to those of you interested, studying, or already working in the creative industries - specifically advertising, marketing, and design.
Basic understanding and knowledge of the advertising industry will be helpful, but not essential.