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Job - City Tourism Expert, UNDP, Armenia

Publish Date: May 11, 2017

Deadline: May 21, 2017

City Tourism (CT) Expert

Location: Yerevan, ARMENIA
Application Deadline: 21-May-17 (Midnight New York, USA)
Time left: 10d 12h 20m
Additional Category: Sustainable Development and Poverty Reduction
Type of Contract: Individual Contract
Post Level: National Consultant
Languages Required: English
Starting Date: (date when the selected candidate is expected to start) 01-Jun-2017
Duration of Initial Contract: 5 months (up to 80 days)
Expected Duration of Assignment: 5 months (up to 80 days)


The project offers an intervention strategy for the development of rural tourism in Armenia with the objective of creating sustainable income-generating opportunities as supplemental income source to reduce the level of rural poverty, contribute to equal territorial development and shape conducive environment for rural development. The project has three main components:
Component 1: Planning of sustainable integrated rural tourism- The tourism assets of the community will be identified, assessed and prioritized for the further development by preliminary expert assessment and participatory planning mechanism, which will outline the vision and strategy for the rural tourism development in the community through wide consultation and participation of the local stakeholders.
Component 2: Increasing income level through diversification of tourism products and services in the community- Developing human resources through sector-specific trainings (business management, food processing, sales, marketing, training local guides, etc.) will help to address the knowledge gaps and prepare the local communities to effectively manage the tourism enterprises. Meanwhile all the actors integrated in both production, service provision and management will be trained in sustainable utilization of tourism assets and adoption of mechanisms to bring down the environmental impact of their activities. In addition, the project will facilitate the access of the local tourism enterprises to seed financing through the loan mechanism of SME DNC.
Component 3: Sustainable Destination Management- Establishing institutions like Destination Management Organizations (DMO) to engage the local stakeholders and authorities into management and development of the community as a tourism destination. Destinations present complex challenges for the sustainable management, development and marketing in that DMOs must serve a range of needs for tourists and tourism-related businesses, as well as the resident community, local businesses and state.
In order to promote City Tourism, conduct tourism resource inventory and identify potential links between the tourism flows from cities to rural communities, UNDP will assist Center for Strategic Initiatives (CSI) to develop the strategy for City Tourism to promote the city tourism in Armenia. The objective of the Strategic Initiatives Center is to promote the implementation of the pivotal reforms in Armenia and the growth in the export volume, as well as involvement of long-term foreign investments. The Center will focus on the spheres of public administration, information and high technology, tourism, agriculture and processing, education, tax and customs administration, as well as other areas, if needed.
Assignment Objective
The objective of the current assignment is to develop the strategy to promote city tourism in Armenia.

Duties and Responsibilities

Under the direct supervision of Integrated Rural Tourism Development Economist/Project Coordinator (PC) and direct supervision of director of Centre for Strategic Initiatives the incumbent will be responsible for:
Conduct tourism resources inventory of Yerevan and 50,000 plus populated cities of Armenia using the Integrated Rural Tourism Development Project Tourism Resources Inventory team
Assess the inventory results, reveal the gaps and develop a strategy to develop and promote the City Tourism in Armenia
Conduct a financial feasibility study to define the probable budget for the short and long-term development
Develop City Tourism management operational model
Attend events, conferences, meetings, round tables to research and promote the concept of City Tourism
Design, write and/or produce presentations, press releases, articles, leaflets, reports, publicity brochures, information for web sites and promotional videos, draft speeches
Provide guidelines for the CT branding and visualization
Work with the DMO Expert to find the angles for city tourism management concept and sustainability
Provide other support and assistance as required in the field

Expected Outputs and Deliverables

Deliverables/ Outputs

Estimated Duration to Complete

Review and Approvals Required by

 1. Data base of inventoried Cities of Armenia

end of July 2017

CSI focal point and PC

 2. Analyzed and assessed inventory

end of Aug 2017

CSI focal point and PC

 3. Developed a strategy on city Tourism

mid of Sep 2017

CSI focal point and PC


  • Ability to interpret results and provide practical recommendations.
  • Excellent communication and analytical skills.
  • Strong research and networking skills;
  • High level of motivation, ability to show initiative and work independently;
  • Excellent ability to write and communicate orally with accuracy and professionalism;
  • Ability to communicate effectively across different constituencies;
  • Strong interpersonal skills with ability to establish and maintain effective work relationships with people of different social and cultural background
  • Ability to deliver and reach the planned targets without undermining proper operational processes
  • Creativity, flexibility and an innovative approach to problem solving
  • Proven ability to work within the set time frames on multiple activities and tasks concurrently
  • Excellent computer literacy, knowledge of MS office software and web based applications.

Required Skills and Experience


  • Advanced university degree in tourism management, and/or MBA, and/or Marketing, and/or Economy.


  • At least 3 years of working experience in marketing (preferable in tourism marketing) and/or tourism management and/or business model development;
  • Experience in country/regional tourism strategy development is an asset


  • Excellent knowledge of Armenian and English, knowledge of Russian is an asse


Payment will be made upon confirmation of UNDP on delivery of the outputs in a satisfactory manner using the following instalments:

  • upon completion of Output-1-25% of total payment
  • upon completion of Output-2-35% of total payment
  • upon completion of Output-3-40% of total payment

Evaluation of the outputs is the responsibility of the Project Coordinator and CSI focal point.
UNDP reserves the right to:

  • adjust activities and deliverables;
  • terminate the contract at any phase if the requirements as per the TOR are not met.
  • the Consultant reserves the right to suggest adjustment to commitments in the event of delays outside his/her control.


The Consultant will be engaged on short-term base, up to 80 working days during 5 months period under Individual Contract arrangement, under the direct supervision of the Project Coordinator and within the overall advice of UNDP SGR (Sustainable Growth and Resilience) Portfolio Analyst and in close cooperation with the CSI team.


Individual Consultant will be evaluated based on combined scoring method as following:
When using this weighted scoring method, the award of the contract should be made to the individual consultant whose offer has been evaluated and determined as:

a) responsive/compliant/acceptable, and

b) having received the highest score out of a pre-determined set of weighted technical and financial criteria specific to the solicitation.

Technical Criteria weight: 70%;
Financial Criteria weight: 30%;

* Only candidates obtaining a minimum of 70 points under Technical Criteria would be considered for the Financial Evaluation.

Technical Criteria


Max. Point 100

Criterion A

Education and training relative to the assignment


Criterion B

At least 3 years of  working experience in the required  field.


Criterion C

Experience in country/regional tourism organizational development


Criterion D

Experience in policy making in tourism


Criterion E

Knowledge of English and Armenian


Criterion F




General Conditions of Contract is available here: http://www.undp.org/content/dam/undp/documents/procurement/documents/IC%20-%20General%20Conditions.pdf.

Note: Please note you can upload only one document to this application (scan all documents in one single PDF file to attach).

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