Australian National University Online Course-Evidence-Based Business Communication


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Evidence-Based Business Communication

Learn how to achieve effective communication by evaluating evidence to identify and support the best communications strategies for your business.

What you'll learn

At the end of the course, students will be able to:

  • Determine stakeholder interests and requirements.
  • Employ evidence-based decision making to determine appropriate methods of communicating to stakeholders.

About this course

There is no shortage of advice on how to communicate, but knowing which advice to pay attention to, and how to apply the right communication strategy to achieve a given objective, or even to avoid making things worse, is not easy.
Evidence-based business communication focuses on evaluating the evidence in support of different communication strategies, and guiding managers to identify the best strategy for different communication objectives. Using the evidence-based management (EBM) framework, this communications course provides learners with the tools to evaluate the quality of their communication efforts.
The communications skills developed in this course are particularly valuable for those interested in pursuing a marketing or communications role, marcomms professionals emerging leaders, established managers, and entrepreneurs.

This course is part of the Evidence-Based Management MicroMasters Program.

Course Syllabus

Week 1: Interpersonal communication

Theory and best practice in the area of interpersonal communication.

Week 2: Business writing
Principles of effective business writing.

Week 3: Presentation skills
Principles of effective public speaking and business presentations.

Week 4: Rhetoric and persuasion
Importance of rhetoric and persuasion to effective business communication.

Week 5: Data visualization
Different strategies for presenting complex concepts visually.

Week 6: Stakeholders and communication
Select and apply different business communication strategies for different communication objectives.

Fore more information click "Further official information" below.



Eligible Countries
Host Country
Publish Date
November 22, 2016
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