Google Ad Grants
Imagine what you could do with $10,000 USD of in-kind advertising every month from AdWords, an online advertising solution from Google. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants.
Google Ad Grants is part of the Google for Nonprofits program. To qualify for Google Ad Grants, your organization must:
- Begin by applying to Google for Nonprofits.
- Hold valid charity status.
- Acknowledge and agree to Google’s required certifications regarding nondiscrimination and donation receipt and use.
- Have a live website with substantial content.
Governmental entities and organizations, hospitals and medical groups, schools, academic institutions and universities are not eligible for Google for Nonprofits, but philanthropic arms of educational institutions are eligible.
Here’s how to stay qualified
To maintain your eligibility for Google Ad Grants, your organization must:
- Link your ads to one (and only one) website domain, which should be the same one that was approved in your initial application.
- Actively manage your AdWords account by logging in once a month and making at least one change to your account every 90 days.
- Your ads and keywords should match your organization’s programs and services.
- Strictly commercial advertising is prohibited. If you’re promoting products or services, 100% of the proceeds must go directly to supporting your program.
- Your ads must not link to pages that are primarily composed of links to other websites.
- Your ads may not offer financial products (like mortgages or credit cards), nor can they request donations of cars, boats, or other property.
- Your site can’t display Google AdSense ads or affiliate advertising links.
Ad Grantees found in violation of any of these guidelines are subject to removal from the program. Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review.
For more information please click "Further Official Information" below.