Mladý obal Young International Competition of Packaging Design 2017, Czech Republic

Publish Date: Nov 08, 2016

Deadline: Mar 25, 2017

International Competition of Packaging Design

Design a packaging you would like to play with. Create an interactive package box and prove that even with packaging that fully protects the product can be fun.


The topic of the Young Package 2017 is: Open & Play

Design a packaging you would like to play with. Create an interactive package box and prove that even with packaging that fully protects the product can be fun.

We invite students and young designers to use modern technologies, package favourite product in a playful way and design the packaging for toys children would like to play with and being surprised.

About Young Package

Young Package is a competition in packaging design. It is meant for young designers of up to 30 years of age. Since its foundation in 1996, the Young Package competition has achieved an international reputation and a distinctive position among competitions for young designers. Every year, several hundred participants from the whole world send their entries.

Young Package focuses on packages made of paper. The competition was founded to invite students and creative people, and challenge them to create designs of corrugated and smooth cardboard or other paper materials widely used in packaging design.

Young Package is held annually. Its founder Model Obaly, the Czech branch of international Model company, is a leading package manufacturer and a great believer in supporting and challenging young creative talents. Since 2009, the competition has been organised by CZECHDESIGN.CZ.

Model Obaly company

founder and sponsor of the Young Package competition
The Czech company of Model Obaly, the promoter of the competition Young Package, is one of the largest package manufacturers in the Czech Republic. The company is part of the Swiss group Model-Holding with factories and sales offices in eight European countries.

Model Obaly is the only company in the Czech Republic that offers a full range of packages made out of corrugated, regular (smooth) and litho-laminated cardboard. The company designs and manufactures packages meeting both market and logistic requirements.

Model Obaly manufactures simple packages for transportation as well as complex designs for cosmetics, pharmaceuticals and foods that require sophisticated, multi-color printed packages made by a wide array of different technologies. The company uses up-to-date offset, flexographic and digital printing technologies. In addition, the company offers co-packing services that include filling the package with the client’s merchandise, wrapping, storing and delivery using JIT methods to the final destination.

Some of the company’s largest clients are Kraft Foods, Lego, SCA, Teva, Opavia-LU, Nestle and Mars.
Model Obaly has been the promoter of the competition Young Package since 1996.

Terms and conditions

The competition jury will mainly assess: innovativeness and creativity; package ergonomics; functionality; easy manipulation (packages should be easily open by elder people or children as well) environmental aspects; shape, and originality of the idea; constructional imaginativeness; quality presentation. Participants will submit their entries in the form of a full-scale functional model. This means that it must be a functional mock-up; if it is designed to open, it must open. The model must be of high quality, with regard to potential representational and exhibition purposes.

Competition entries will be accepted in two groups:

1) University students and young designers of up to 30 years of age
2) High-school students

Material used

Material used for competition work must be material that can be polygraphically processed and of the type used by the company Model Obaly, mainly a whole range of corrugated cardboard, smooth and mock-up board. Model Obaly company also uses polypropylene films, further printed and formed, and packaging made of a smooth cardboard. Designs combining both the cardboard and the polypropylene film shall be accepted for the competition. Model Obaly processes other types of paper and cardboard that may be used for competition entry. 


To register, participants use an online registration form placed on the competition website. Here, they will fill in personal data and entry description for the jury to use in the selection process. After the registration, participants will receive a registration code by e-mail. This code must be indicated both on the entry (in a subtle and elegant manner) and on the envelope or package in which the work will be sent. Consequently, the works will be judged anonymously. You can find the registration here. If more works are registered, then each work must be registered separately. In case of more authors the work is registered only once, in the registration form there is a special line for the names of all authors. Registration online form will be closed 25 March 2017 at 1 p.m. (Central European Time)!

Shipping of packages

Competition entries must be mailed carefully wrapped so that they arrive undamaged, i.e. in a sufficient-sized box or envelope, in which it is stabilised and secured. On the envelope or package, the participants have to indicate their registration code. Entries may be delivered personally on March 25, 2017, from 2 p.m. to 6 p.m. to the address CZECHDESIGN/GALLERY, Vojtěšská 3, Praha 1, Czech Republic.
Notice for foreign participants: Your parcel should carry a Customs Authorities Statement: Package contains an object intended for the international Young Package competition; its value for the customs purposes does not exceed 10 EUR.

Terms and conditions

Entries sent by postal service will be accepted from participants registered through online registration form. High school, college, university students, and designers of up to 30 years of age can register. With their entries, participants do not include any CDs or portfolios; only the sent packages will be evaluated. Competition entry and shipment costs are covered by the participants. Entries are not returned to the participants; they become the property of the competition organiser. Additional collection of entries in 2017 will not be allowed. Selected works will be donated to the design collection of National Technical Museum in Prague. Ceremonial results announcement will be held in May 2017 in Prague.
Entries are to be sent to the following address:
CZECHDESIGN, Vojtěšská 3, 110 00, Prague 1, Czech Republic

About the Young Package

The international Young Package competition is aimed at students and young designers up to 30 years of age from all around the world. The designs accepted in the competition are especially those made of corrugated and smooth cartoon or other paper materials, widely used in packaging design. Young Package competition has been held annually since 1996; it was founded, and has continued, thanks to the initiative of the company Model Obaly, a leading package manufacturer, for whom the support of young talents in the field is very important. The competition organiser since 2009 has been CZECHDESIGN.CZ.

Legal arrangements

By registering in the competition the competitor confirms that he/she is familiar with the rules of the competition, agrees thereto and undertakes to abide them. In working on the work the competitor shall be obliged to proceed personally, individually and refrain from any intervention in third persons rights, in particular in the copyrights and other intellectual property rights. Only works with where the creator owns all rights to the work can be registered in the competition. The competitor is expressly aware also of the fact that the competition work (protected work)sent - may be used by the promoter and organizer of the competition for the exhibition, news and promotional purposes without any entitlement to remuneration in all manners of use, for all countries of the world, without any time limitation, or the competition work may be conveyed by the organiser and used by a third person for the same purposes. For the period of the competition (up to June 30, 2017) the competitor grants to the promoter and organiser the exclusivity in the presentation of the competition work. He/she thereby takes into account that any use of the competition work by the competitor or a third person and also the granting or transfer of the rights of use in favour of a third person is forbidden at the time of the competition due to the conflict with the interests of the promoter and organiser of the competition. In the event that within the evaluation by the expert jury the competition work gets shortlisted, the competitor will be informed by e-mail without undue delay, the competitor undertakes to refrain from the use and transfer of the rights without the organiser’s prior express consent for a period of the following 4 months (by 31 October 2017). Within the time-limit mentioned the promoter shall have the preferential right to conclude a license agreement with the competitor in respect of the provision of the exclusive rights of use relating to the competition work for commercial purposes for consideration. If the promoter takes advantage of its preferential rights and offers the conclusion of the agreement for consideration to the competitor by 31 October 2017, the competitor shall be obliged to conclude the agreement and provide the rights. On the contrary, in the event that the preferential right is not taken advantage of, the competitor shall no longer be bound thereby. (However, the organiser’s and promoter’s rights to use the competition work for the exhibition, news and promotional purposes shall not be affected thereby even upon the termination of the competition). Financial reward is subjected to taxation. Model Obaly company reserves the right to choose for internship in their innovation center not only one but also more winners. The proclaimer has the right to admit none of winners for the internship. The legal order of the Czech Republic shall be decisive for all rules of the participation, the competition conditions, contractual arrangements and authorization to use. In dealing with a dispute relating to the competition all affected persons shall be obliged to proceed amicably in the presence of the organiser of the competition. The bodies competent to deal with any eventual disputes which were not possible to be settled amicably with the help of the organiser shall be the general courts of the Czech Republic.


Competition Young Package is meant for young designers up to 30 years of age. May I participate if I am already 30 years old?

Young Package is open to all designers born after January 1st 1986.

May I register more works at the same time?

Every participant may register unlimited number of works. However, it is needed to register each work separately.

May I participate in the competition despite that I have not studied design or other study focused on art?

Yes, the competition is open to any young creators regardless their education.

Is the graphical concept important for the registered package?

In the category of Product Package, the solution of the package is primary, i.e. content, space, ergonomics, and caps. Graphics is secondary during the evaluation of the competition work. On the other side, the graphical concept is intimately connected to the package design so that we will appreciate when the contestant does take the graphical concept into consideration. In the past years, those who paid attention to both the functional and the aesthetic aspect were the most likely to win the competition. Find inspiration in our Gallery of past winners.

More artists participated on the creation of the artwork, can all authors enroll within one registration?

Yes, you can enter all names within one registration.

To APPLY click "Further official information" below and fill the application form.

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Host Countries

Czech Republic