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LECTURE – The Real Thing: The Price of Coca Cola, April 17, 2013, Yerevan, Armenia

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“The Real Thing: The Price of Coca Cola”

Professor Daniel Levy (Ph.D., University of California at Irvine)

International Faculty Committee of ISET and Bar-Ilan University, Israel

Erebuni Plaza Business Center, Conference Room Suite 902

26/1 VazgenSargsyan Street, Yerevan, Armenia

At the lecture you will learn why the price of Coca Cola (frequently called “the Real Thing” in the United States) remained fixed at 5 cents (a nickel) for more than 70 years in the USA, despite Coca Cola Company having a monopoly power over the secret formula of their syrup. The lecture will also present several other interesting facts about Coca Cola, including, drink’s contribution to the victory of the Allies in the Second World War, how Santa was an invention of Cola, and how Nikita Khrushchev secretly drank the soft drink.

The public lecture will be followed by an Open Houseof ISET, during which you will be able to learn more about ISET’s Two-year Master’s Degree in Economics.ISETis currently accepting applications for its highly-prestigious Master’s Degree Program in Economics. Armenian applicants are offered:

  • Future Leader Scholarships up to USD 500 per month for outstanding candidates,
  • 100% scholarships covering the full cost of tuition and living stipends up to $150 for all candidates meeting the minimum academic requirements (GPA of B-),
  • Free housing for the entire duration of studies in Tbilisi,
  • Possibility of internships and/or semester abroad in Europe,
  • Summer internships/job placement in Armenia.

ISET is the only institution in the South Caucasus offering a world class Master’s Program in Economics. From a total of 153 ISET graduates, 97% are currently employed or studying abroad. ISETers hold leading positions in central Banks, ministries, NGOs, and financial institutions in all three South Caucasus countries and study in PhD programs at Stanford University, University of Chicago, New York University and University of Pennsylvania, among others. All classes at ISET are taught in English, by international faculty and visiting faculty from the US, Western Europe, or Israel.

Applications for admission in fall 2013 are accepted online (www.iset.ge) until 1 pm, May 1, 2013, Tbilisi time.  Admission exams in English and mathematics will be conducted in Yerevan in early May.

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