“The Real Thing: The Price of Coca Cola”
Professor Daniel Levy (Ph.D., University of California at Irvine)
International Faculty Committee of ISET and Bar-Ilan University, Israel
Erebuni Plaza Business Center, Conference Room Suite 902
26/1 VazgenSargsyan Street, Yerevan, Armenia
At the lecture you will learn why the price of Coca Cola (frequently called “the Real Thing” in the United States) remained fixed at 5 cents (a nickel) for more than 70 years in the USA, despite Coca Cola Company having a monopoly power over the secret formula of their syrup. The lecture will also present several other interesting facts about Coca Cola, including, drink’s contribution to the victory of the Allies in the Second World War, how Santa was an invention of Cola, and how Nikita Khrushchev secretly drank the soft drink.
ISET is the only institution in the South Caucasus offering a world class Master’s Program in Economics. From a total of 153 ISET graduates, 97% are currently employed or studying abroad. ISETers hold leading positions in central Banks, ministries, NGOs, and financial institutions in all three South Caucasus countries and study in PhD programs at Stanford University, University of Chicago, New York University and University of Pennsylvania, among others. All classes at ISET are taught in English, by international faculty and visiting faculty from the US, Western Europe, or Israel.
Applications for admission in fall 2013 are accepted online (www.iset.ge) until 1 pm, May 1, 2013, Tbilisi time. Admission exams in English and mathematics will be conducted in Yerevan in early May.