The workshop will introduce the concept and principles of analytics from business perspective including the transformation of raw data into actionable insights and value-added options for leadership decisions to increase market share, revenue and profit, different cases and scenarios from real life including health, financial and political areas, brief overview of IBM analytics products (SPSS, Watson Analytics) and cooperation opportunities with ISTC.
A true analytics process is the one that transforms raw data into actionable insights, the true transformation from "So What?" to "Now What?”. Analytics takes data and translates it into meaningful, value-added options for leadership decisions. Business Analytics is the process that transforms raw data into actionable strategic knowledge to guide decisions aiming to increase market share, revenue and profit.
IBM's next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and more easily from all types of data—even big data—and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives. If cost and deployment are a concern, IBM offers software as a service options for business analytics.
Register at http://www.istc.am/en/
Participation is free of charge.
