The Secret Power of Brands
Brands are the most potent commercial and cultural force on the planet. Think about McDonald’s, Apple, Manchester United, Tate, Google or even Harry Potter. This free online course will help you get under the skin of such brands, and ask how and why they become so powerful.
The University of East Anglia has teamed up with one the world’s most influential brand consultancies, Wolff Olins, to bring you this course. It’s built on their hugely successful joint MSc in Brand Leadership and shares the same course leader - renowned branding consultant, Robert Jones.
You will be able to sit the exam at various test centres across the world after the end of the course. The exams will take place between 28 March and 17 April 2016.
The exam duration will be 1 hour 40 minutes and the question types will be similar to those in the end of course test.
Further information about Statements of Attainment can be found in the FAQs on Statements of Attainment.
No academic requirements, but you’ll need to have a deep interest in brands and how they work.