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Home Cooking Revolutionary Ideas Video Contest 2016


October 03, 2016

Opportunity Cover Image - Home Cooking Revolutionary Ideas Video Contest 2016


We are looking for revolutionary ideas that inspire people around the world to enjoy tastier, healthier, and more sustainable home cooking in the future.

All ideas are welcomed: smartphone apps, food sharing programs, kitchen tools, lifehacks, or fully fledged business ideas. The possibilities are endless!



The winning idea will be rewarded a €10,000 cash prize and a once-in-a-lifetime experience in Sweden.

During one week in Stockholm, one of the the startup capitals of Europe, mentors from Electrolux and Stockholm Epicenter, will assist you in taking your idea to the next level. In addition, we will invite you to some unique meetings and experiences from some of the most interesting companies from Stockholm’s food and startup scene. The winner’s week will take place in early 2017.


The Top 5 videos that receive the most likes/shares on social media will automatically advance to the Top 50 list; thus receiving the chance to win €10,000 cash prize and a once-in-a-lifetime experience in Sweden.

Don’t forget to tag your videos with #ElectroluxIdeasLab #DeliciousChange in order to compete.

For more detailed information on prizes click here:

How to approach the theme

Your submission will be evaluated according to consumer insight, creativity, design, and also on a variety of other factors. When thinking about the needs consumers have in the future for products, services, accessories, and consumables in cooking, consider also the following important aspects:


Who is your solution for? Think carefully about your target audience and take a deep dive into their world. Is your target group the entire families, toddlers, school kids, teenagers, busy professionals, students, or the elderly? What does it take for future societies to prepare tasty and sustainable meals at home? We are interested in hearing about the challenges that you find and observe and the opportunities you discover in them.


People are open to using new and emerging technologies to improve their everyday activities in ways that support their personal health and the health of their loved ones. Think about how new technologies or solutions can be used to improve people’s experience in home cooking. How can they be used to resolve unmet needs, especially when it comes to service and maintenance control, customization, and usability?

Submission Requirements - What do I submit?

To participate you need to submit a 30 second video (via YouTube / Vimeo, or upload a video directly to the Electrolux Ideas Lab submission page), describe your idea in no more than 500 words and optionally submit an image.

Please note that participants are required to have completed their profile in order to be able to submit their idea.

What will be the evaluation criteria?

The Electrolux experts will focus on the following key criteria when evaluating your idea:


How unique, innovative and creative is the idea?


Does this idea address unmet needs, pain points and/or consumer dilemmas? How passionately would consumers care about it?


What is the potential of the idea to contribute creating profitable revenue growth?

For more information click "Further official information" below.

Eligible Countries
Host Country
Event Type
Publish Date
September 14, 2016


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