We are looking for revolutionary ideas that inspire people around the world to enjoy tastier, healthier, and more sustainable home cooking in the future.
All ideas are welcomed: smartphone apps, food sharing programs, kitchen tools, lifehacks, or fully fledged business ideas. The possibilities are endless!
THE WINNING IDEA
The winning idea will be rewarded a €10,000 cash prize and a once-in-a-lifetime experience in Sweden.
During one week in Stockholm, one of the the startup capitals of Europe, mentors from Electrolux and Stockholm Epicenter, will assist you in taking your idea to the next level. In addition, we will invite you to some unique meetings and experiences from some of the most interesting companies from Stockholm’s food and startup scene. The winner’s week will take place in early 2017.
TOP 5 TRENDING IDEAS
The Top 5 videos that receive the most likes/shares on social media will automatically advance to the Top 50 list; thus receiving the chance to win €10,000 cash prize and a once-in-a-lifetime experience in Sweden.
Don’t forget to tag your videos with #ElectroluxIdeasLab #DeliciousChange in order to compete.
For more detailed information on prizes click here: http://bit.ly/2bLYTl1.
Submission Requirements - What do I submit?
To participate you need to submit a 30 second video (via YouTube / Vimeo, or upload a video directly to the Electrolux Ideas Lab submission page), describe your idea in no more than 500 words and optionally submit an image.
Please note that participants are required to have completed their profile in order to be able to submit their idea.
What will be the evaluation criteria?
The Electrolux experts will focus on the following key criteria when evaluating your idea:
How unique, innovative and creative is the idea?
Does this idea address unmet needs, pain points and/or consumer dilemmas? How passionately would consumers care about it?
POTENTIAL COMMERCIAL IMPACT
What is the potential of the idea to contribute creating profitable revenue growth?
For more information click "Further official information" below.