The UK DMA is a trade organization which seeks to advance all forms of direct marketing. It is based in the United Kingdom, but its members include companies from other countries as well. The DMA promotes direct marketing, informs consumers of the safeguards that exist, and promotes the DMA as their protector, contact point and regulator. The DMA also tries to ensure that its members create consumer confidence. It gives advice how companies should use information by operating within the terms of the UK Data Protection Act.
The UK DMA manages the industry's preference services: e.g.: the Corporate Telephone Preference Service (CTPS) These services are designed to make consumers aware of the services that stop mail, email, telephone and fax marketing to them as individuals
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