University of Edinburgh Online Course - Introduction to Marketing
Learn practical marketing strategies and tools that enable enterprises to stand out in a competitive marketplace.
Length: 6 weeks
Effort: 2-3 hours per week
Price: FREE
Add a Verified Certificate for $49
Institution: EdinburghX
Subject: Business & Management
Level: Introductory
Languages: English
About this course
What you'll learn
- How marketing creates value
- How marketing can influence perceptions, purchasing and loyalty
- How segmentation, targeting and positioning can lead to more effective and profitable marketing
- How successful brands are developed and sustained
- How design, pricing, distribution, communication, people, process and physical evidence can be used to build compelling and profitable marketing strategies
- How to develop digital marketing strategies, particularly through gamification