Curtin University Online Course - Reputation Management in a Digital World

Publish Date: Apr 06, 2016

Curtin University Online Course - Reputation Management in a Digital World

In this course, you’ll take on the role of a communications manager for a fictional organisation, making key decisions that will affect its online reputation.

You will experience:

  • how to build a robust and sustainable online reputation
  • the positives of building a strong participatory culture
  • how to manage social media issues based on a real-life examples
  • how to manage a crisis and respond appropriately across multiple platforms.

Throughout the course, you’ll learn from real life case studies and gain an understanding of the important role that blogs, Facebook, Twitter, Snapchat and other social platforms play in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

Please note: The course consists of 6 modules, however, the entire course will be open for 8 weeks allowing a week at the start for student orientation and a week at the end to finalise assessments.

What you'll learn

You'll learn how to:

  • manage an organisation’s online reputation
  • apply reputational management principles to manage online issues and crises
  • build a strong participatory culture to engage your audience.

Further Official Information

Link to Original

Similar Opportunities


Disciplines

Business

Management

Opportunity Types

Online

Eligible Countries

International

Event Types

Trainings